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Endorsements Headline Tennis

Australian Open Champion Li Na To Turn Real Estate Mogul

Li Na’s already enormous endorsement portfolio is about to get bigger. The 31 year-old Chinese tennis star already has deals with Nike, Crown Resorts, Mercedes-Benz and Haagen-Dazs among her 10 endorsement deals. Since Na won the French Open in 2011, her agent Max Eisenbud has wrangled over $42 million worth of endorsements for her. Now […]

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Endorsements Golf Headline

Harmony Outdoor Brands Renews Sponsorship With PGA Tour Golfer, Will Wilcox

Will Wilcox is an emerging PGA Tour golfer that plays with no fear. Will’s agent, Drew Carr, describes him as “a perfect example of the emerging ‘modern golfer’ because he is extremely long off the tee, deadly accurate with his irons and [has] a soft touch around the greens.” These qualities have helped Will develop […]

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Endorsements Headline Sports Agents

Six Questions With Jennifer Keene, Senior Director Of Personality And Property Marketing At Octagon

The following “Six Questions” short interview with Jennifer Keene, Senior Director of Personality and Property Marketing at Octagon, was conducted by Belmont University Law School student and aspiring sports/entertainment agent Mark J. Burns.  Connect with Jennifer on Linkedin and Twitter. 1) When did you first realize that you wanted to work in sports?  First volunteer/internship opportunities?  […]

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Endorsements Headline Sports Business

Op-Ed: Sports Agents Should Grow Their Reputation Through Branding

The following guest post is by Travis Bell, an NBPA and CFLPA certified Contract Advisor and owner of The Seven Bridges Group based in Newport Beach, CA. As you know, breaking into this business is hard; with the regulations in each state, the steep certification requirements in the NFL and NBA not to mention MLB, […]

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College Football Players Endorsements Headline

What If You Represented Teddy Bridgewater?

Imagine you are Teddy Bridgewater’s agent.  I can think of worse possible scenarios.  You are in line to represent an individual who is currently deemed to be a top pick in the 2014 NFL Draft, and likely the No. 1 overall selection. Recently, I have shown off some of my Fall 2013 Indiana University Bloomington […]

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College Basketball Players Endorsements Headline

Wiggins Vs. Randle Vs. Parker: Who Is The Most Marketable?

The following article is a guest contribution by Benjamin Haynes, Esq. Haynes is a former Division 1 Basketball Player at Oral Roberts University and currently practices law in the State of Florida. Last week, the Champions Classic featured four of the premier college basketball programs in the country, specifically the teams were Duke, Kentucky, Kansas, […]

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Corporate Sponsors Endorsements Sports Agents Sports Business

New Clients Vs. New Business

“The day you sign a client is the day you start losing him.” – Donald Draper, Mad Men For the past 10 years I have tried to break into the athlete representation industry. I’ve had a few internships over this time, including working for IMG in their sponsorship division. I’ve also had a brief stint […]

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Endorsements Headline Sports Business

The Misunderstood Role Of Marketing NFL Players

The following article is a guest contribution from Evan Brennan. Mr. Brennan is a current student at Whittier Law School in Orange County, CA. He holds a Master’s degree in Sports Management from California State University at Long Beach, and a Bachelor’s degree from Brigham Young University. He has worked in athlete public relations, marketing, […]

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Endorsements Golf Headline Sports Agents

Tiger Woods’ Agent, Mark Steinberg, Talks About Client’s Comeback

Golf agent Mark Steinberg is known throughout the agent community as being very “laid back,” “behind the scenes,” and “reserved.”  Those are some of the words that I have heard agents used when describing the long-time agent of Tiger Woods, among other popular golfers.  However, even the quiet Steinberg opened up to Sports Agent Blog […]

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Endorsements Headline Sports Business

Wallace Family Racing Signs With Sponsorship And Endorsement Agency

NASCAR’s only father/daughter/son racing family, Mike, Chrissy and Matt Wallace (“Wallace Family Racing”) has selected Raleigh-based French/West/Vaughan (FWV) as the entire family’s new marketing, public relations, sponsorship and endorsement agency of record.  FWV will work with the Wallaces to promote and brand the family and assist in acquiring corporate racing sponsorships with family-friendly companies.  This marks the first […]