Lagardère Sports Announces Acquisition Of Rooftop2 Productions

Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has

Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series' 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social

Lauren Thompson Signs With Fidelity Sports Group

Press Release: Lauren Thompson, a fixture on Golf Channel, signs with Fidelity Sports Group for exclusive representation across broadcasting, endorsements, appearances, and philanthropy. Orlando, Florida (April 15th, 2016)--Media personality Lauren Thompson has signed with Fidelity Sports for exclusive worldwide sports marketing and management representation. She will be co-represented by Fidelity Sports' principles

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