In The Representation Olympics, Octagon Takes Gold

When it comes to Olympic clients, agencies often live and die by their success every four years when they are in competition. Octagon is definitely taking that success and running with it as the agency's clients include the most decorated Olympian of all-time Michael Phelps, his relay teammate Nathan Adrian, and gymnastic

Jim “Mr. 58” Furyk And His Marketability

During the fourth and final round of the Travelers Championship at TPC River Highlands, Jim Furyk shot a 58 setting the new low score for a round of golf in PGA Tour history. Yes, that is a 58...for 18 holes. This feat comes three years after he became just the

Charles Tillman Signs With CAA For Broadcasting

Former Chicago Bears and Carolina Panthers cornerback, Charles "Peanut" Tillman has signed with CAA as he embarks on his broadcasting career, following his retirement this summer. The Chicago-native was drafted in the second round of the 2003 NFL Draft (35th Overall) out of Louisiana Lafayette by his hometown team - the

Los Angeles Lakers Choose Hookit To Evaluate 2017 Jersey Sponsorship Value

The NBA recently announced they will begin selling jersey sponsorships for the 2017-2018 season in the form of jersey patches. In order to examine the reach and value of the sponsorships, the Los Angeles Lakers have chosen Hookit to analyze the effectiveness of companies owning space on the players' jerseys. Hookit

Lagardère Sports Announces Acquisition Of Rooftop2 Productions

Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has

7 Tips To Coach Your Way To Poker Success

  Poker has always enjoyed a lasting legacy in pop culture, whether in movies, music and now even sport with a number of prime athletes joining the rank-and-file of poker’s finest. The game’s mainstream popularity has experienced a significant boost in recent years following the broadcasting of the World Series on

Lagardère Sports Adds Tim Mickelson As Their Newest Agent

In mid-July, Tim Mickelson resigned as the head coach of Arizona State University after five years with the school. Yesterday, Lagardère Sports announced Mickelson will be joining the agency under the tutelage of Lagardère Golf President Steve Loy, who also coached at ASU from 1987 to 1992 and left his coaching gig to

Wasserman Expands Its Football Division

Per a press release from the company, Wasserman announced on July 27 that it has expanded their Global Football division by acquiring French-based agency, Mondial Promotion. Mondial is one of the top football (soccer) agencies in Europe, representing over 60 players. By adding Mondial to its portfolio of football agencies, this

Dez Bryant Drops CAA But Keeps Roc Nation

Per a Tweet by Liz Mullen and other sources, Dallas Cowboys wide receiver Dez Bryant has left CAA Sports and agent Tom Condon. He is expected to be represented by Roc Nation and NFL agent Kim Miale. Bryant hired Roc Nation to represent him in 2014 after firing agent Eugene Parker.