Athletes First continues to make headlines as they have promoted three agents in the football agency. Following a record draft year that saw 20 clients drafted, compared to nine in 2018, Athletes First hopes to build upon its success. David Mulugheta, who joined the agency in 2011, has been promoted to equity partner and has […]
Nike recently announced its newest class of endorsers who expect to be selected in the 2019 NFL Draft. Among the top endorsers include Kyler Murray, Dwayne Haskins (Jordan Brand), Parris Campbell, Drew Lock, Daniel Jones, Devin White, Bryce Love, Hunter Renfrow and Josh Jacobs. Nike’s endorsers include 27 total rookies, including four players that played […]
Tampa Bay Sports & Entertainment, parent company of the Tampa Bay Lightning and AMALIE Arena, Tampa Bay Entertainment Properties, The Identity Tampa Bay and marketing rightsholder for University of South Florida Athletics and Yuengling Center announced a new partnership last week with China-based, Linglong Tires. Linglong Tires becomes the “Official Automotive Tire” of the Tampa Bay […]
After mutually parting ways with his previous agent, Harrison Gaines of SPLASH Sports, Lonzo Ball has agreed to have CAA represent him going forward. In an interview with our own Darren Heitner, Gaines said that there were no hard feelings toward Lonzo and addressed the rumors to why they both agreed to part ways: Darren […]
Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]
In the new third installment of BODYARMOR’s recent campaign, Diana Taurasi will star in a commercialthat is also narrated by Kobe Bryant. With the Women’s NCAA Final Four starting this Friday, we will be seeing the TV spot air today and through the whole weekend. Taurasi in the commercial describes how she strives to continue to […]
Lonzo Ball and agent Harrison Gaines of SLASH Sports mutually agreed to part ways, ESPN’s Ramona Shelburne reported. While this news arrived amid reports that Lonzo is suing his former financial manager Alan Foster for at least $2 million in damages, Lonzo insisted Gaines had nothing to do with that. “Harrison has always had my […]
Creative Producer Kobe Bryant is at it again, as a new installment of BODYARMOR’s “Thanks” campaign is set to kick off tomorrow for 2019 MLB Opening Day. Fresh off his new record-breaking contract, Los Angeles Angels’ Mike Trout will star alongside Andrew Luck from the Indianapolis Colts in a new commercial produced by BODYARMOR Ambassador […]
Skateboarding will make its Olympics debut in the 2020 summer games in Tokyo, Japan. The first-ever United States National team will be comprised of 16 athletes, seven of whom will be repped by Wasserman. The U.S. athletes include Lacey Baker, Mariah Duran, Jagger Eaton, Chris Joslin, Jenn Soto, Bryce Wettstein and Zion Wright. They will […]
Expect to see a new BODYARMOR commercial to air this during March Madness Tournament, Directed by Kobe Bryant. As this is the second installment of BODYARMOR’s “Thanks” campaign, the commercial features NBA stars James Harden and Donovan Mitchell, who were college standouts at Arizona State and Louisville, respectively. Both Harden and Mitchell promote the product and […]