Sponsorship – A Necessary Evil?

The purpose of this article is to identify some of the positives and negatives that can arise from sponsorship in sport, and invite your own views of this sometimes contentious topic. Sponsors purchase the right to align their product(s) with sport through a variety of mediums such as events, venues, teams

Shabbat Shalom: Friday Wrap-Up

Tony LaRussa has signed his first agent. He is now represented by Creative Artists Agency (CAA) for speaking engagements [Business is sweet]. CAA has also taken over representation for professional beach volleyball company, AVP [AVP ANNOUNCES NEW STRATEGIC RELATIONSHIP WITH CREATIVE ARTISTS AGENCY]. Tack on another 10 years for Coca-Cola to

Jeff Moorad’s Passion For Racing

Jeff Moorad used to dominate the sports agent world. He has been listed on The Sporting News' 100 Most Powerful People in Sports 8 different times during his time as a sports agent. His main focus was on baseball players, which makes sense, considering that he is now

The Aftermath

I guess I was a little naive, or maybe it's just that my national sports leagues don't have it, but after reading this article it makes sense [Pensions in Pro Sports]. Most jobs have a retirement savings plan, whether it be Superannuation, 401k etc. so why shouldn't professional sports? An athletes career

My Other Job is an Athlete

Interesting article in the Herald Sun last week which announced the Top 10 highest-earning Australian athletes. No surprise to see that golfer Greg Norman remains number 1, earning $20 million for the year. However, Greg doesn't play much golf these days, and relies on his endorsements to amass his earnings. In


Danica Patrick has not yet won a single Indy Racing League event, but has received a new endorsement from GoDaddy.com [IRL Driver Danica Patrick Signs Sponsor deal with GoDaddy.com]. Here are some things that Danica had to say when she was introduced as GoDaddy.com's spokesperson on Dec. 5 at Phoenix International