In a year where we all have felt far apart, Frédéric has worked tirelessly to bring us together through language. Frédéric Fausser is the CEO of Samba Digital, a digital sports agency with top clients like PSG, Formula 1, Ligue1, Orlando Magic, Bundesliga, Juventus, Everton. Sports Translate is the newest focus of Frédéric and Samba […]
As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series’ 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social media, to help value the […]
In November last year, F1 Champion Lewis Hamilton split with his agent Simon Fuller. At the time he was coy about what he was going to do next, only saying that it will be something “different”. Time was on his side, with his contract at Mercedes running until the end of 2015. In the end, […]
William Morris Endeavor (WME) landed a massive coup this week with the signing of Formula 1 champion Lewis Hamilton. He was previously managed by Simon Fuller at XIX Management. Lewis’ contract with XIX ended last month and he decided not to renew. Hamilton has one year remaining on his 3 year, £51 million contract with […]
At first glance, Richie Parker does not physically look like someone who could be an auto-racing engineer. Yet, despite being born with bilateral amelia — a birth defect in which limbs are not formed — Parker has surpassed all odds and then some. “Every step of the way in life, there have been people that […]
When you think of Formula One, You think of the great racing countries like Italy, Germany and Great Britain. Each has a rich history, and each is a staple of Formula One and of racing in general. In the United States; however, the rich history just is not present. In fact, the sport has never […]
Motocross can trace its roots back to loosely organized off-road motorcycle races called Scrambles held in Great Britain back in the mid 1920’s. The bikes used in those original races were heavy and rigid street machines merely modified slightly for off-road riding, and the events initially drew sparse attention. The sport has obviously evolved dramatically […]
No vehicle on the road symbolizes fast, sexy and exotic more than the Lamborghini. The Italian roadsters are legendary for their sleek design, powerful motors, pure speed and hefty price tags. It is rumored that, Ferruccio Lamborghini, a former tractor manufacturer, started his auto company in 1963 after he was personally snubbed by Enzo Ferrari […]
While agencies like BDA, WMG, and CAA are busy trying to make a splash in the 2008 NBA Draft, IMG wants absolutely none of it. The one-time leader of the pack in terms of team-sports representation has dropped that title in favor of dedicating more effort on other parts of its business. IMG’s two newest […]