Aykan Azar And Matthieu Fenaert Named Co-Managing Directors of Octagon Brazil

Peter Carlisle

Octagon Worldwide* has announced the promotion of Aykan Azar and Matthieu Fenaert to Co-Managing Directors of Octagon Brazil as the company prepares for the 2016 Summer Olympics in host city Rio De Janeiro. In 2014, Azar and Fenaert helped Octagon market its most successful FIFA World Cup to date by signing a record breaking six official sponsors. President of Octagon Americas,…
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Six Questions With Steve Ruff, Executive Director Of Action Sports And Olympics At Wasserman

Wasserman logo_0

Steve Ruff is currently the Executive Director of Action Sports And Olympics with Wasserman Media Group, one of the world’s most well-known sports agencies.  A former snowboarder himself, Ruff actually never graduated from college.  Instead, he dove right into business as a late teenager and quickly gained real-world experiences in marketing, sponsorships and brand management.  He…
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Lagardère Unlimited Announces Plans For Monthly Sports Business Show


Lagardère Unlimited and Universal Sports Network, a multi-platform media destination for Olympic-related sports programming, recently partnered to create the new TV series, Beyond the Medals – The Business of Sport. The 18-episode series will be hosted by Rick Horrow, Chairman of Horrow Sports Ventures.  It will debut on Wed., Jan. 21 at 7:30pm EST and…
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Olympic Sports Agent Peter Carlisle Discusses Sochi 2014

Jamie Anderson (USA) reacts after receiving her gold medal in the medal ceremony for the ladies' snowboard slopestyle during the Sochi 2014 Olympic Winter Games at Medals Plaza. Mandatory Credit: Kevin Liles-USA TODAY Sports

Sports Business Journal Olympics writer, Tripp Mickle, recently chatted with Peter Carlisle, head of Octagon’s Olympic division at the 2014 Sochi Winter Olympics.  Carlisle — most well-known for representing 18-time Olympic gold medalist Michael Phelps — represents a number of athletes at Sochi, including women’s snowboarder Jamie Anderson and men’s snowboarder Alex Deibold. Below are…
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Octagon’s Peter Carlisle Featured As Sochi Olympics Approaches

Peter Carlisle

The Maine Sunday Telegram has an in-depth article on Octagon agent Peter Carlisle with the tagline, “Some of the biggest names in Olympics sports say Peter Carlisle is ‘more than just an agent.”  It is a very nice exposé of Octagon’s managing director Olympics and Action Sports who is probably best known for his representation of U.S.…
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Octagon’s Peter Carlisle Speaks About Representing Global Sports Superstar Michael Phelps

Olympic swimmer Michael Phelps (pictured) remains relevant and recognizable outside of the Olympics due in large part to his longtime agent, Peter Carlisle. Credit: Evan Habeeb-US PRESSWIRE

Last week, Mark H. McCormack Department of Sport Management Executive-in-Residence, Peter Carlisle spoke to students in a discussion titled, “Marketing an Olympic Icon: Behind the Business of a Global Sports Superstar.” The Mark H. McCormack Department of Sport Management, formed in 1972, is a part of the Isenberg School of Management at UMass Amherst and…
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On To The Next One: Ryan Lochte

USA swimmer Ryan Lochte (front) is on to his third agency in his short, but successful professional career. Credit: Rob Schumacher-USA TODAY Sports

File this one under “big #Jeah” for the “Lochtenator.”  As announced on his Twitter account late last week, the five-time gold medalist has made a change of agents, signing with Creative Artists Agency (CAA). CAA becomes Lochte’s third agency of record since he became a professional swimmer.  His first agents were at Octagon, who were…
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Agent Peter Carlisle Says Michael Phelps’ Partnerships Will Be More Meaningful And Longer In Duration

Olympics: Swimming-Men's 4x200m Freestyle Relay-Finals

Early in the 2012 London Olympics, Fox Business caught Michael Phelps’ agent Peter Carlisle of Octagon’s Olympic & Action Sports division.  The general discussion was focused on how Phelps will be marketed now that his career in the pool has been declared to be complete.  Here is a quote from the interview: “Partnerships now have to be not only…
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Athletes and Representatives Upset with Response to Olympics Ambush Marketing Maneuvers

Track and Field: Prefontaine Classic

The Opening Ceremony for the 2012 Summer Olympics will take place this Friday, July 27, 2012 in London.  While athletes are making their final mental and physical preparations in their eventual quest for gold, they and their representatives are also considering how they can capture marketing and brand growth opportunities throughout the Games.  Unfortunately for…
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On To The Next One: Ian Thorpe

Ian Thorpe

The Daily Telegraph has reported that Olympic Gold Medalist Ian Thorpe has split from his former manager David Flaskas to join James Erskine at the burgeoning Sports & Entertainment Limited (SEL). Thorpe made an unsuccessful comeback this year in his bid to make the Australian swimming team for the London Olympics.  Despite this, Thorpe is…
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