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Endorsements Headline Olympics

Agent Peter Carlisle Says Michael Phelps’ Partnerships Will Be More Meaningful And Longer In Duration

Early in the 2012 London Olympics, Fox Business caught Michael Phelps’ agent Peter Carlisle of Octagon’s Olympic & Action Sports division.  The general discussion was focused on how Phelps will be marketed now that his career in the pool has been declared to be complete.  Here is a quote from the interview: “Partnerships now have to be not only […]

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Endorsements Headline Olympics

Athletes and Representatives Upset with Response to Olympics Ambush Marketing Maneuvers

The Opening Ceremony for the 2012 Summer Olympics will take place this Friday, July 27, 2012 in London.  While athletes are making their final mental and physical preparations in their eventual quest for gold, they and their representatives are also considering how they can capture marketing and brand growth opportunities throughout the Games.  Unfortunately for […]

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Endorsements Headline Olympics

On To The Next One: Ian Thorpe

The Daily Telegraph has reported that Olympic Gold Medalist Ian Thorpe has split from his former manager David Flaskas to join James Erskine at the burgeoning Sports & Entertainment Limited (SEL). Thorpe made an unsuccessful comeback this year in his bid to make the Australian swimming team for the London Olympics.  Despite this, Thorpe is […]

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Endorsements Entertainment Headline Olympics Sports Agents Sports Business

On to the Next One: Shaun White

For eight years, action sports icon Shaun White has worked with agent Mark Ervin and IMG. This was a successful and lucrative pairing that saw White become one of the most recognizable faces in sports, but like they say, all good things eventually come to an end. Last week, White dropped Ervin for the services […]

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Hockey Olympics

Should the NHL go to Sochi?

I am in Vancouver, BC having the time of my life at the 2010 Winter Olympics. I’ve seen two hockey games so far, including Canada’s tension filled 3-2 shootout victory against the Swiss last Thursday. It was quite the environment to be in, and was by far the best sporting event I’ve ever attended. The […]

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Headline Hockey Olympics

Why the NHL Should Continue to Participate in the Olympics

The 2010 Winter Olympics are in full swing in Vancouver right now with thousands of athletes proudly donning the colors of their countries.  However, one group of athletes that want to participate might not even have the opportunity to try out for the 2014 Olympics in Sochi, Russia. With the NHL Collective Bargaining Agreement (CBA) […]

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Endorsements Headline Olympics Sports Business

The Undeniable Marketablity of Torah Bright

As soon as Torah Bright claimed the Womens’ half-pipe in Vancouver on Thursday, it was clear to see that her profile was sure to rise. The 23 year old Australian literally has the world at her feet. Torah is far from a household name in Australia, with many winter athletes failing to attract any exposure […]

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Headline MMA Olympics Ultimate Fighting

MMA a Future Olympic Sport?

UFC President Dana White stated this week in Sydney, Australia, site of this weekend’s sold out UFC 110, that the UFC would support a move for mixed martial arts to become an Olympic sport. Though he also stated the the company would not actively lobby for MMA’s inclusion, he gave his blessing should the International […]

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Hockey Olympics

The Cost of Representing Your Country

Olympic training camps recently began for many hockey-playing nations. However, the chatter surrounding these camps kicked into high-gear a few weeks ago, via Twitter no less. Allan Walsh, a player agent who represents Martin Havlat among others, reported through his account that any player who was injured while participating in an Olympic training camp would […]

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Corporate Sponsors Endorsements Olympics Sports Business

2008: A Year in the China Sports Industry

If someone, a psychic friend perhaps, had sat me down at the end of 2007 and said to me: “Toby by the end of 2008 you will have worked for the Beijing Olympic Committee and will be selling the sponsorship rights for the National Stadium (Bird’s Nest) and National Aquatic Center (Water Cube) of China” […]