Categories
Endorsements Golf Sports Business

“Golf’s credit crunch” causing agents to lose cash, sleep

Rapidly vanishing lines of credit are not only taking their toll on inflated asset prices and the global financial markets in general, but also in the willingness of companies to not only underwrite sporting events, but also to market their brands through athletes. During financial stress, marketing budgets are historically one of the first to […]

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Sports Business

BusinessWeek’s 2008 Power 100

Around this time last year when BusinessWeek released its Power 100, documenting the 100 most influential people in the business of sports, I was interested to see various sports agent related names pop up on the list.  Tiger Woods once again tops the overall list, but how did our guys who were mentioned last year […]

Categories
Sports Business

Relocating Your Clients

A large part of being a sports agent is being trusted and accountable. Your clients will want to know that they can come to you with questions, get honest answers, and that those answers will be presented with their best interests in mind. There are a lot of large sports agencies and even some boutique […]

Categories
Accessories Sports Business

What Is Your Telepresence?

Dynasty does not have an official office.  In fact, Dynasty’s office is listed as my home address in Hollywood, Florida.  I have not yet decided if the company will ever rent or buy official office space.  I believe that in today’s day-and-age, offices are overrated. We live in a digital world where everything can be […]

Categories
Corporate Sponsors Endorsements Sports Business

Why Not Bowling And Donuts?

Sarah Talalay, who covers the Business of Sports for the South Florida based Sun Sentinel recently reported that Dunkin’ Donuts has added harness racing to its portfolio of sports promotions.  Dunkin’ Donuts is already involved in many baseball and basketball promotions.  Dunkin’ Brands, Inc. has embraced the sports landscape and has positioned its name in […]

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Corporate Sponsors Soccer Sports Business

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is an (official) association with a sporting event, by an organization, at the exclusion of other organizations. Organizations that wish to obtain such affiliation with sporting events generally have to pay a lot of money […]

Categories
Corporate Sponsors Endorsements Sports Business

Shirt Selling? – How the current financial crisis affects your client

Unless you’ve lived under a rock the last few weeks you would have seen that financial markets around the world are in wide state of volatility. As the US Government tries to flesh out a bailout plan to rescue some of the world’s biggest companies, it is a good time to take a look at […]

Categories
Endorsements NFL Players Sports Business

An Endorsement With Swagger

Just got this sent my way: Humorous, strong brand identification, and probably paid a good endorsement fee.  I love it from every angle.

Categories
Endorsements International Basketball Sports Business

UnderArmour Enters Basketball

I briefly mentioned Brandon Jennings yesterday and then came to find out that the soon-to-be overseas youngster just signed a deal with UnderArmour.  Since right around the 2008 NBA Draft, I had heard rumors from many industry insiders about UnderArmour making a push into the basketball shoe market.  Derrick Rose’s name was mentioned as the […]

Categories
NBA Players Sports Business

Is It All About The Benjamins?

Brandon Jennings decided to go overseas to play for Pallacanestro Virtus Roma in the Italian league instead of going to Arizona.  Apparently he did not have the scores to play for U of A and additionally wanted to start making cash now instead of waiting a year.  Let’s make one thing clear, though: Jennings did not […]