Jun
11

Italian Football Club AS Roma Partners With CAA Sports For Naming Rights Deal

roma

Creative Artists Agency was named ‘Best in Property Consulting, Sales and Client Services’ at the 2014 Sports Business Awards, presented by Sports Business Journal.  It comes as no surprise then that Italian Serie A Football Club, AS Roma, has formed a partnership with the agency’s sports division to sell its global naming rights and partnerships…
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Jun
09

Roc Nation Grows Sports Division With Questionable Signing

Rusney Castillo

According to the website Baseball America, Roc Nation Sports will represent free agent Cuban outfielder Rusney Castillo.  Roc Nation represents other MLB players including Seattle Mariners second basemen Robinson Cano and New York Yankees pitcher CC Sabathia. If you look at the agency’s client list, which also includes Oklahoma City Thunder small forward Kevin Durant, New…
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Jun
03

Q&A With Ben Sturner Of Leverage Agency

leverage

The following interview is with Ben Sturner, Founder and CEO of Leverage Agency. Leverage Agency is a full service sports, entertainment, and media marketing agency. What inspired you to create and start Leverage Agency? One of my first internships was working for NBC Sports in 1996 at the Summer Olympics in Atlanta.  It was a huge…
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May
28

You Won’t Get Rich Being An Australian Football League Agent

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There is a general perception among people outside of the representation industry that all sports agents are rich. Examples such as Entourage, Arli$$ and Jerry Maguire have done nothing to dispel this theory. In reality, it is different. The Australian Football League (AFL) is the most popular sports league in Australia. The attendances are the fourth…
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May
28

SMWW Conference Hits The City Of Brotherly Love For 2014 NHL Draft

philadelphia

The Sports Management Worldwide (SMWW) NHL Draft Hockey Career Conference makes its way to the City of Brotherly Love for the 2014 NHL Draft as Wells Fargo Center in Philadelphia, Pennsylvania, home of the Philadelphia Flyers, becomes the center of the hockey universe June 26-28, 2014. The conference will take place at the Sheraton Philadelphia Downtown…
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May
22

NBC Sports Group, NHL Steal The Show At 2014 Sports Business Awards

Excel Sports Management earned

For the seventh consecutive year, Street & Smith’s SportsBusiness Journal and SportsBusiness Daily presented the annual Sports Business Awards on Wednesday night. The awards recognized achievements in the sports business industry that spanned from March 1, 2013 through February 28, 2014.  Winners were selected by members of the editorial staff at SBJ/SBD along with a…
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May
20

Which Agency Has The Most Marketable Athletes?

Formula One driver Lewis Hamilton (GBR) during practice for the 2013 Monaco Grand Prix. Mandatory Credit: Jerome Prevost/Presse Sports via USA TODAY Sports

On Monday SportsPro Magazine released its annual list of the most marketable athletes on the planet. Athletes are judged on their marketability over the next three years, with criteria that includes age, home country awareness and crossover appeal. Formula 1 driver Lewis Hamilton topped this year’s list. The list raises the question, which company manages the…
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May
13

Highlighting Donald Sterling’s Interview With Anderson Cooper And Reaction Thereto

adam silver

Los Angeles Clippers owner, Donald Sterling, sat down with CNN’s Anderson Cooper last night on Cooper’s AC360 show.  The two discussed Sterling’s racial remarks that have made headlines the past few weeks.  Sterling denied being a racist roughly a dozen times and said that he did not know he was being recorded by his younger…
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May
13

ESPN’s Darren Rovell Chats With One Of Michael Sam’s Agents

Missouri Tigers defensive lineman Michael Sam (52) runs on the field before the game against the Oklahoma State Cowboys at the 2014 Cotton Bowl at AT&T Stadium. Missouri beat Oklahoma State 41-31. Mandatory Credit: Tim Heitman-USA TODAY Sports

On his most recent podcast, ESPN’s Sports Business Reporter, Darren Rovell, chatted with one of Michael Sam’s agents, Cameron Weiss.  Weiss and his colleague at Empire Athletes, Joe Barkett, co-represent the 2013 SEC Co-Defensive Player of the Year. Rovell and Weiss discussed Sam’s announcement that he is gay, his marketing and sponsorship potential, how the…
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May
08

Lagardère Unlimited Bolsters Sports Consulting Division

logoUnlimitedquadrinoir

Lagardère Unlimited, one of the more well-known agencies in the sports business industry, recently bolstered its consulting division.  The world’s No. 7 most valuable sports agency added sports marketer, Kern Egan along with a few other senior executives from the Dallas-based sports marketing and entertainment practice, Haymaker. “My team is thrilled to join Lagardère Unlimited,”…
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