Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series’ 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social media, to help value the…

Lagardère Sports Adds Tim Mickelson As Their Newest Agent

In mid-July, Tim Mickelson resigned as the head coach of Arizona State University after five years with the school. Yesterday, Lagardère Sports announced Mickelson will be joining the agency under the tutelage of Lagardère Golf President Steve Loy, who also coached at ASU from 1987 to 1992 and left his coaching gig to represent golf superstar Phil Mickelson,…

Ryan Clady Discusses Russell Okung’s Self-Negotiated Contract

Left tackle Ryan Clady came to the New York Jets this offseason to replace D’Brickashaw Ferguson, one of the Jets’ most reliable players over the last decade. However, the Jets’ new offensive lineman did not leave the Denver Broncos without feeling some animosity towards his replacement, Russell Okung. After receiving the Broncos’ franchise tag in…

Octagon Announces Two Leadership Promotions

According to a company press release, Octagon has announced two leadership promotions which help in the positioning of the agency for continued expansion of its global marketing and events business. John Shea and Jeff Ehrenkranz have each been promoted to the President, Marketing and Events and President, Marketing International respectively. Both Shea and Ehrenkranz have…

Recap: Conversion Sports & Entertainment’s 7th Annual NBA Pre-Draft Gifting & Style Suite

This past Tuesday & Wednesday, Conversion Sports & Entertainment held its 7th annual NBA Pre-Draft Gifting & Style Suite at the Grand Hyatt in New York City. The event connected some of the top NBA Draft prospects and their representatives with various luxury brands that sponsored the event. Activities at the event included: Gifting from…

Third Time Lucky As Genie Bouchard Signs With New Agent

In 2014, one of the biggest stories in tennis representation was Genie Bouchard. Her contract was up at Lagardère, a company that had represented her since she was 14. She eventually signed with powerhouse WME-IMG, where she was managed by power agent Jill Smoller, who lists Serena Williams as one of her clients. That agreement…

Relativity Sports Rebrands As Independent Sports And Entertainment

Per a press release by the company, Independent Sports and Entertainment (ISE), an integrated sports, media, entertainment and management company has secured an investment from Ron Burkle to launch and support next level growth and expansion for the business. The company will be led by former President and CEO of Madison Square Garden Hank Ratner,…

Gary Vaynerchuk Creates VaynerSports

Entrepreneur, investor, author, public speaker and social media guru, Gary Vaynerchuk has announced his partnership with a sports agency to create VaynerSports. According to the agency’s website, the company is a “full-service athlete representation agency that guides players through a variety of issues involving their professional career. We are improving the level of service beyond…

NFL Star NaVorro Bowman Joins DonJoy Performance To Promote On-Field Protection

Per a press release from the company, DonJoy Performance, the consumer division of leading global provider of medical device solutions for musculoskeletal health, vascular health and pain management DJO Global, Inc. announces today the addition of San Francisco 49er’s linebacker NaVorro Bowman to its roster of professional athletes. Bowman will serve as the face of…