Jul
15

IMG Plotting To Poach Eugenie Bouchard

Eugenie Bouchard (CAN) holds up the runner-up trophy after her match against Petra Kvitova (CZE) on day 12 of the 2014 Wimbledon Championships at the All England Lawn and Tennis Club. Mandatory Credit: Susan Mullane-USA TODAY Sports

Bloomberg has reported that sports management company IMG has approached tennis player Eugenie Bouchard about representing her. The 20 year-old Wimbledon finalist is currently contracted to Lagardere, but that agreement is due to end this year. For those who have not heard of Bouchard, she is comparable to the No.1 NBA and NFL pick combined.…
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Jun
26

Tennis Star Bouchard Inks Coca-Cola Deal

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On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada. Her image will be…
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May
07

Octagon Signs Rising Tennis Star Louisa Chirico

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Octagon’s Mike Scherer has signed American tennis star Louisa Chirico. Chirico has accomplished a lot at the young age of 17. In 2013, she was a semifinalist at both the Junior French Open and the Junior Wimbledon Championships. Further, she is the highest ranked (322nd) in the world at her age group among the Women’s…
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Jan
30

Australian Open Champion Li Na To Turn Real Estate Mogul

Li Na (CHN) reacts during her match against Eugenie Bouchard (CAN) on day eleven of the 2014 Australian Open at Melbourne Park. Mandatory Credit: Nicolas Luttiau/Presse Sports via USA TODAY Sports

Li Na’s already enormous endorsement portfolio is about to get bigger. The 31 year-old Chinese tennis star already has deals with Nike, Crown Resorts, Mercedes-Benz and Haagen-Dazs among her 10 endorsement deals. Since Na won the French Open in 2011, her agent Max Eisenbud has wrangled over $42 million worth of endorsements for her. Now…
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Jan
16

The Time For A Tennis Players’ Union Is Now

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At the time that I started writing this article, play was suspended on outside courts at the Australian Open. The temperature was over 40ºC. It reached this level over the past few days, but only now has the tournament decided to stop play. Over the first 3 days of the tournament several players experienced distress…
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Dec
12

Roger Federer Officially Launches His Agency

Juan Martin Del Potro (ARG) leaves the court after being defeated by Lleyton Hewitt (AUS) (not pictured) on day five of the 2013 US Open at the Billie Jean King National Tennis Center. Mandatory Credit: Susan Mullane-USA TODAY Sports

Last year it was reported that Roger Federer had left IMG to setup his own representation firm, taking his agent Tony Godsick with him. ‘Team8′ has now officially launched, with the headquarters of the agency to be in Cleveland, Ohio – the same city in which IMG is based. The company has already started making…
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Dec
28

On To The Next One: Rafael Nadal

Rafael Nadal has left IMG Worldwide and will handle his own affairs in the meantime. Credit: Susan Mullane-US PRESSWIRE

Former world No.1 tennis player Rafael Nadal has left IMG. He will start his own management company with his father and manager. It has been a big few months in the realm of tennis representation, with No.1 Novak Djokovic joining powerhouse IMG just last week. Roger Federer, who was also previously managed by IMG, left…
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Dec
21

On To The Next One: Novak Djokovic

Nov 13, 2012; Novak Djokovic reacts during his match against Roger Federer during the ATP World Tour Finals at the O2 Arena. Credit: Presse Sports via US PRESSWIRE

No. 1 ranked tennis player Novak has signed with IMG for representation. He was previously with CAA Sports. Novak made his intention to leave CAA known back in August citing simply that he needed to move on. While most insiders believed he would eventually end up at IMG, he took his time to make a decision.…
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Jul
11

Is Andy Murray On To The Next One?

TENNIS: Wimbledon-Federer vs Murray

Daniel Kaplan from Sports Business Journal has reported that Wimbledon finalist Andy Murray is shopping around for a new agent. He is currently represented by Simon Fuller at XIX Entertainment, which is an arm of CAA Sports. Fuller also represents David Beckham and Lewis Hamilton. No reason has been given for the decision, though it…
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Jun
04

Tennis Agent Tony Godsick Leaves IMG Worldwide; Could He End Up At Excel Sports?

The bulk of Roger Federer's income is derived through his major endorsement deals. Photo Credit: Susan Mulane-US PRESSWIRE

Tony Godsick, a tennis agent at IMG Worldwide for roughly 19 years, is no longer with the company.  IMG Worldwide also lost Roger Federer (who has won a whopping won 16 Grand Slam titles in his career) as a client along with Godsick’s departure.  However, IMG Worldwide still has hope that Federer will return as a client at some…
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