Jul
01

Wimbledon Field Boasts Many Different Representatives

The 2015 Wimbledon Tournament is currently underway.

A recent article in the New York Times by Christopher Clarey highlights this year’s Wimbledon draw and the management firms that represent these star players. IMG/WME is a powerful company representing many tennis players, men’s and women’s, and after the 2013 merger boasts an impressive combined client roster. Its competitors, Lagadere Unlimited and Octagon, each boast clients…
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Jun
19

New Balance Signs Milos Raonic To Lifetime Deal

Miles Raonic after winning the Thailand Open via ottawacitizen.com

According to Daniel Kaplan of SBJ, New Balance has re-signed Milos Raonic, the eighth-ranked tennis player in the world, to a deal that lasts the duration of his playing career and beyond. The deal was announced by the brand at the Queens Club in London, where the ATP Aegon Championships are currently underway. New Balance expanded…
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Apr
08

Roc Nation Sports Signs Frances Tiafoe

Frances Tiafoe

Roc Nation Sports has signed 17 year old tennis star, Frances Tiafoe. Tiafoe is the first tennis player to sign with Jay Z’s Roc Nation Sports division and will be managed by Wajid Syed. One of Syed’s first moves as Tiafoe’s agent was to correct the spelling of his first name. Media, tournaments and official…
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Feb
11

Caroline Wozniacki Signs Endorsement Deal With Chocolatier Godiva

Credit: Robert Deutsch-USA TODAY Sports

In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of…
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Dec
10

For Genie Bouchard, IMG Is The Most Fashionable Fit

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Early Wednesday morning the worst kept secret in tennis representation was confirmed: Genie Bouchard had signed with WME/IMG. The newly formed conglomerate will market and manage her globally. This was a position previously held by Lagardere, who she was with until her contract expired in October. Genie had been managed by the French company since…
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Sep
24

Global Tennis Connections: The New Force In Tennis Representation

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For years, the representation of tennis players has been dominated by the big firms. IMG Tennis, with a list including Novak Djokovic and Maria Sharapova, represents over 140 tennis clients. French company Lagardere’s long list includes Caroline Wozniacki and John Isner, while Octagon represents Martina Hingis and Dominika Cibulkova. Enter Global Tennis Connections (GTC). Founded…
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Aug
12

Wimbledon Champion Kvitova Signs With IMG

Petra Kvitova (CZE) serves to Ekaterina Makarova (RUS) on day four of the Rogers Cup tennis tournament at Uniprix Stadium. Mandatory Credit: Eric Bolte-USA TODAY Sports

Just two weeks after inking Jo-Wilfried Tsonga, IMG has announced the signing of Wimbledon champion Petra Kvitova to a worldwide representation agreement. She was previously solely managed by Miroslav Cernosek, who will continue to work with IMG in finding opportunities in her native Czech Republic. Kvitova will also retain Katie Spellman, who mangers her PR.…
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Jul
31

On To The Next One: Jo-Wilfried Tsonga

Jo-Wilfried Tsonga (FRA) in action during his match against Sam Querrey (USA) on day three of the 2014 Wimbledon Championships at the All England Lawn and Tennis Club. Mandatory Credit: Susan Mullane-USA TODAY Sports

French tennis player Jo-Wilfried Tsonga has switched agencies and signed a representation agreement with IMG Worldwide. He was previously managed by L&S Management. The 28 year-old rose to fame in 2008, where he defeated four seeded players to advance to the final of the Australian Open. He lost to Novak Djokovic. Since then, he has…
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Jul
15

IMG Plotting To Poach Eugenie Bouchard

Eugenie Bouchard (CAN) holds up the runner-up trophy after her match against Petra Kvitova (CZE) on day 12 of the 2014 Wimbledon Championships at the All England Lawn and Tennis Club. Mandatory Credit: Susan Mullane-USA TODAY Sports

Bloomberg has reported that sports management company IMG has approached tennis player Eugenie Bouchard about representing her. The 20 year-old Wimbledon finalist is currently contracted to Lagardere, but that agreement is due to end this year. For those who have not heard of Bouchard, she is comparable to the No.1 NBA and NFL pick combined.…
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Jun
26

Tennis Star Bouchard Inks Coca-Cola Deal

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On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada. Her image will be…
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