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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]

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Headline

Brand-Led Recruiting Has Arrived in College Football

The era of marketability in college recruiting is here.  Early last week, the NCAA announced their support of recommendations that would allow college athletes to earn money from their name, image and likeness. What came next inevitably will be remembered as the match that lit the brand-led recruitment fire.  BRANDS ATTRACT TALENT Recruiting in college […]

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College Basketball Players Corporate Sponsors Endorsements Headline NBA Players Sports Business

Wasserman Launches 2019 NBA Draft Preparation Program

Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]

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Headline Interview With The Agent

Interview With The Agent: Teague Egan

On November 22, 2010, I wrote about a University of Southern California student named Teague Egan.  Egan, who is licensed by the NFL Players Association, was found to have given Dillon Baxter (a student-athlete at USC), a ride on his golf cart, which prominently displays the logo of his company (as seen at the bottom […]

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Endorsements Headline Soccer

World Cup’s Hottest Fan is Used as a Billboard

You have got to hand it to some companies for seizing an opportunity when they see one. There’s no doubt that during any sporting event, cameras will seek out the gorgeous women in the crowd, and the World Cup is no different. So when Paraguayan fan/model Larissa Riquelme started getting a lot of airtime, companies […]

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Friday Wrap-Up

Shabbat Shalom: Friday Wrap-Up (4/9/2010)

Tomorrow, I will be headed to Flagler College in St. Augustine, Florida to speak at their third annual Student Conference, which allows Sport Management students the opportunity to expand their educational and practical experiences through the perspective of professionals who have working knowledge of the sport industry.  If you are in the area, stop by! […]

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Dynasty Athlete Representation Headline Sports Agents

No Longer A Sports Agent – Now An Athlete Advocate

Yesterday something clicked and made me renounce my title as sports agent.  Since starting in this business, I was never too fond of the phrase.  What exactly is a ‘sports agent’ anyway?  After taking Business Organizations Law as a 2L in law school, I could give you a 5 page definition of ‘agent’.  Instead, I’ll […]

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Headline Social Networking Sports Business

Companies That Understand Sports Social Media

Sponsored Post: There are still a few people who cannot wait to wake up, get a cup of coffee and sit in front of a newspaper to read the sports news of the previous day.  It won’t be long until even those select few who have yet to give up recycled paper end up ditching […]

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Headline Sports Business

The Giving Back Fund’s 2nd Annual Best Practices Fundraising Summit

The Giving Back Fund is a national nonprofit organization that was established in 1997 to provide professional philanthropic management, consulting, and mentoring to athletes, entertainers and others.  The organization will be holding its annual Summit in at the Omni Hotel & Resorts in San Diego, CA on April 21st and 22nd, featuring presentations and panels […]

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Headline Social Networking Sports Business

Managing An Athlete’s Online Brand: A 5-Step Getting Started Guide For Agents

This is a guest contribution courtesy of Jorge Monasterio the founder of Avantla.com, on online branding management tool for sports and entertainment agents and attorneys. Avantla keeps up with the ever changing social media sites and trends. They also help find and acquire domains, trademarks and other online assets. You’ve landed a talented athlete as […]