Categories
Headline Sports Business

Relay Worldwide Sports Sponsorship Symposium

What: 7th Annual Relay Worldwide Sports Sponsorship Symposium by SportsBusiness Journal and SportsBusiness Daily When: Wednesday, Sept. 30 – Thursday, Oct. 1, 2009 Where: New York City, NY at the Marriott Marquis Keynote: Uli Becker, CEO and President, Reebok International Panels: Sept. 30 7:30 a.m. – Registration 8:30 a.m. – Welcome and Opening Remarks Richard […]

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Sports Business

Being Friendly With Your Competition

Since late last month, I have been doing some contributing over at a new website: Sports Networker.  The site is the brainchild of Lewis Howes, a sports social media marketing and branding specialist.  He brought together some of the brightest minds who are heavily involved in sports and social media to cover a variety of […]

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Sports Business

A Lesson In Branding

I am a big believer in brand creation.  Not only should you be consciously aware of and constantly promoting and enhancing your own brand, you should consider your business as its own separate/ancillary brand.  In my case, I work on building Darren Heitner’s brand, Dynasty‘s brand, and each of Dynasty’s clients’ brands.  Each one feeds […]

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Dynasty Athlete Representation

Dynasty Goes Viral

One thing that we really pride ourselves on at Dynasty is our connection to the new internet culture, and our willingness to accept new technologies and leverage them for our clients.  Our most recent creative item is a branding tool for Dynasty as a company, which has an end goal of helping build our clients’ […]

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Social Networking

Interview With Ken Brenner, Founder/CEO of Legacy Direct, Inc.

Last week, I had the pleasure of having a conversation with Ken Brenner, Founder & CEO of Legacy Direct, Inc.  Legacy Direct aims to help agents, business managers and other people who represent athletes and entertainers strengthen the celebrity’s brand by providing additional resources and expertise with a specific focus on philanthropic opportunities and technological […]

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Corporate Sponsors NFL Players Performance Analysis Sports Business

The NFL Combine: Brought To You By Under Armour

The NFL announced today the selection of Under Armour, Inc., as the presenting sponsor of the 2009 NFL Scouting Combine. All participants in the 2009 NFL Scouting Combine presented by Under Armour will be wearing Under Armour performance apparel designed specifically for the Combine, slated for February 18 – 24, 2009 at Lucas Oil Stadium […]

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Endorsements Entertainment

Want to be a wealthy celeb-athlete like BECKHAM?

Celebrity and soccer player, David Beckham has recently inked (another) endorsement deal; this time a two-year deal with permanent marker company, Sharpie. The deal was negotiated by BrandBuzz, NY, a division of Young & Rubicam Brands, a fully owned subsidiary of WPP Group plc. (WPP is the world’s second-largest advertising and marketing conglomerate). Terms of […]

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Entertainment Sports Business

Jay-Z; Stoute Translate Sport and Entertainment

New Jersey Nets investor, music, and fashion icon Shawn “Jay-Z” Carter will be teaming with long time friend, business partner, and Translation Consultation & Brand Imaging (TCBI) founder Steve Stoute to form a new advertising agency aimed at helping corporate clients gain access to multicultural consumers, who represent $2 trillion in consumer buying power. Jay […]