Yesterday something clicked and made me renounce my title as sports agent. Since starting in this business, I was never too fond of the phrase. What exactly is a ‘sports agent’ anyway? After taking Business Organizations Law as a 2L in law school, I could give you a 5 page definition of ‘agent’. Instead, I’ll […]
Tag: branding
Sponsored Post: There are still a few people who cannot wait to wake up, get a cup of coffee and sit in front of a newspaper to read the sports news of the previous day. It won’t be long until even those select few who have yet to give up recycled paper end up ditching […]
The Giving Back Fund is a national nonprofit organization that was established in 1997 to provide professional philanthropic management, consulting, and mentoring to athletes, entertainers and others. The organization will be holding its annual Summit in at the Omni Hotel & Resorts in San Diego, CA on April 21st and 22nd, featuring presentations and panels […]
This is a guest contribution courtesy of Jorge Monasterio the founder of Avantla.com, on online branding management tool for sports and entertainment agents and attorneys. Avantla keeps up with the ever changing social media sites and trends. They also help find and acquire domains, trademarks and other online assets. You’ve landed a talented athlete as […]
What: 7th Annual Relay Worldwide Sports Sponsorship Symposium by SportsBusiness Journal and SportsBusiness Daily When: Wednesday, Sept. 30 – Thursday, Oct. 1, 2009 Where: New York City, NY at the Marriott Marquis Keynote: Uli Becker, CEO and President, Reebok International Panels: Sept. 30 7:30 a.m. – Registration 8:30 a.m. – Welcome and Opening Remarks Richard […]
Since late last month, I have been doing some contributing over at a new website: Sports Networker. The site is the brainchild of Lewis Howes, a sports social media marketing and branding specialist. He brought together some of the brightest minds who are heavily involved in sports and social media to cover a variety of […]
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A Lesson In Branding
I am a big believer in brand creation. Not only should you be consciously aware of and constantly promoting and enhancing your own brand, you should consider your business as its own separate/ancillary brand. In my case, I work on building Darren Heitner’s brand, Dynasty‘s brand, and each of Dynasty’s clients’ brands. Each one feeds […]
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Dynasty Goes Viral
One thing that we really pride ourselves on at Dynasty is our connection to the new internet culture, and our willingness to accept new technologies and leverage them for our clients. Our most recent creative item is a branding tool for Dynasty as a company, which has an end goal of helping build our clients’ […]
Last week, I had the pleasure of having a conversation with Ken Brenner, Founder & CEO of Legacy Direct, Inc. Legacy Direct aims to help agents, business managers and other people who represent athletes and entertainers strengthen the celebrity’s brand by providing additional resources and expertise with a specific focus on philanthropic opportunities and technological […]
The NFL announced today the selection of Under Armour, Inc., as the presenting sponsor of the 2009 NFL Scouting Combine. All participants in the 2009 NFL Scouting Combine presented by Under Armour will be wearing Under Armour performance apparel designed specifically for the Combine, slated for February 18 – 24, 2009 at Lucas Oil Stadium […]