The Business Of Serena Williams
On the back of Serena Williams looking to capture the US Open, I look at the business behind one of the greatest players of all time.
Tagged: Endorsements
Caroline Wozniacki Signs Endorsement Deal With Chocolatier Godiva
In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed...
Spotlight On: Representing A Cricketer
Representing a cricketer is like representing no other athlete in the world. Whilst agents managing clients in Football, Hockey or Basketball only need to deal with one league at a time, the ever evolving...
1991 To Now – What’s Changed?
Forbes Magazine posted an excellent article last week highlighting the difference between the highest paid athletes of 1991 and today. To say the make up of the list has changed would be an understatement....
Terry Bradshaw Hires Evolution For Marketing Purposes
Terry Bradshaw played fourteen years in the NFL and is a two-time Super Bowl MVP, and he has not stopped his MVP-type work since retiring from professional football. While he is no longer throwing...
WNBA: Endorsements and Marketability
The WNBA season officially kicked off on May 15, 2010. I was very excited to see Lindsay Whalen and Monica Wright play at Target Center this past Sunday. A couple of weeks ago, I...
The More You Talk About Tebow, The More Money He Makes
In less than a week, the discussions over what team will pick Tim Tebow, and at what position in the draft, will be gone. We will know where Tebow will call his new home (where...
An Intern(al) Look At Becoming a Sports Agent
This week was finally a return to a somewhat normal schedule as compared to the insane past two weeks. For those that wondered, I did not advance to the final of Widener’s Mock Trial...
An Intern(al) Look At Becoming A Sports Agent
This week has been particularly busy. In addition to my work with Dynasty, I was preparing vigorously for a mock trial I had last night. Widener University School of Law began their Hugh Pearce...
The Undeniable Marketablity of Torah Bright
As soon as Torah Bright claimed the Womens’ half-pipe in Vancouver on Thursday, it was clear to see that her profile was sure to rise. The 23 year old Australian literally has the world...