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Corporate Sponsors Endorsements WNBA

Indiana Fever Guard Erica Wheeler Signs As An Official Brand Ambassador With FITLIGHT

In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]

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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]

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Endorsements Headline NBA Players

Michael Jordan Has Earned Over $1 Billion From Nike Deal

“The Last Dance” has captivated audiences around the world. The 10-part ESPN documentary showcasing Michael Jordan’s final season as a Chicago Bull has brought with it the awe and excitement of sports at a time when fans need it most. The documentary has resurfaced some of the most iconic moments in NBA history and the […]

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College Football Players Corporate Sponsors Endorsements NFL Players NFL Teams Sports Agents Sports Business

Everett Sports Marketing Closes A Staggering 21 Marketing Deals Ahead of NFL Draft

Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.”  Ahead of the 2020 NFL Draft, ESM has spearheaded […]

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College Football Players Headline NFL Players NFL Teams

Tua Tagovailoa Signs Multiple Marketing Deals Ahead of NFL Draft

Former University of Alabama quarterback Tua Tagovailoa has cashed in big before even setting foot in the NFL. The college standout inked multiple endorsement deals recently as brands look to capitalize on his star power in the lead up to his selection in the 2020 NFL Draft.  Tagovailoa announced on Monday that he had signed […]

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Endorsements MLB Players

Reigning NL MVP Christian Yelich Boasts Growing Endorsement Portfolio

Milwaukee Brewers left fielder Christian Yelich is off to a hot start in the 2019 campaign after winning NL MVP honors last year. Yelich is batting .328 with five home-runs, and is getting on base at a .425 clip. He is also raking in sponsorship deals. As you may know, Wisconsin is famous for its […]

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Entertainment Headline MLB Players NFL Players Sports Business

Luck and Trout Star Together in New BODYARMOR Commercial

Creative Producer Kobe Bryant is at it again, as a new installment of BODYARMOR’s “Thanks” campaign is set to kick off tomorrow for 2019 MLB Opening Day.  Fresh off his new record-breaking contract, Los Angeles Angels’ Mike Trout will star alongside Andrew Luck from the Indianapolis Colts in a new commercial produced by BODYARMOR Ambassador […]

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Corporate Sponsors Endorsements Headline Tennis

The Business Of Serena Williams

On the back of Serena Williams looking to capture the US Open, I look at the business behind one of the greatest players of all time.

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Endorsements Headline Tennis

Caroline Wozniacki Signs Endorsement Deal With Chocolatier Godiva

In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of […]

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Cricket Headline Sports Agents

Spotlight On: Representing A Cricketer

Representing a cricketer is like representing no other athlete in the world. Whilst agents managing clients in Football, Hockey or Basketball only need to deal with one league at a time, the ever evolving cricket landscape means it’s conceivable for a cricketer to be employed in a number of countries. In fact, a cricketer may […]