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Sports Agents Sports Business Sports Law

Leverage Marketing Advisors Announces Launch

Leverage Marketing Advisors (LMA), a consultancy formed by a group of leaders in the marketing world, announced its launch on June 3rd. LMA began forming during the onset of the COVID-19 pandemic in an effort to modernize decision-making and keep up with today’s ever-changing business landscape. The newly founded consultancy plans to aid sports brands, […]

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New York Red Bulls Call Upon Leverage And MP & Silva To Sell Arena Naming Rights

Per Ian Thomas of SBJ, the New York Red Bulls have called upon the expertise of Leverage Agency and MP & Silva to sell the naming rights to Red Bull Arena. Home to the New York Red Bulls of MLS, the soccer-specific stadium has never had an outside naming-rights partner as it is owned by […]

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Corporate Sponsors Endorsements Headline

Leverage Agency Signs Triple Crown Contender American Pharoah

On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American […]

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Friday Wrap-Up Headline

Shabbat Shalom: Friday Wrap-up (10/17/2014)

Well I officially dismiss football from everything in my life.  The Florida Gators and Miami Dolphins proved their inability to win when it matters and choked in the final seconds of their respective games.  What is the cure?  Hopefully a weekend of golfing will help.  This week on FORBES: (1) Sports-Specific Crowdfunding Concept Created For Athletes […]

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Headline Sports Business

Q&A With Ben Sturner Of Leverage Agency

The following interview is with Ben Sturner, Founder and CEO of Leverage Agency. Leverage Agency is a full service sports, entertainment, and media marketing agency. What inspired you to create and start Leverage Agency? One of my first internships was working for NBC Sports in 1996 at the Summer Olympics in Atlanta.  It was a huge […]

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Friday Wrap-Up Headline

Shabbat Shalom: Friday Wrap-up (8/2/2013)

College and professional football are fast approaching, and soon behind that will come the start of the NBA preseason.  Many are very thankful, as this time of the year tends to be slow in TV programming.  However, there have been plenty of high profile stories to follow in the dead of summer, one of which […]

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Headline Sports Business

Interview with Leonard Armato, Chairman & Managing Director of Leverage Agency

Last week, Leverage Agency announced the hiring of Leonard Armato.  Leverage, a full-service sports, entertainment and media marketing company founded by Ben Sturner, has appointed Armato as Chairman & Managing Director of the company.  The addition of Armato establishes a west coast (California) office for Leverage and brings the company one of the brightest minds in sports […]

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Friday Wrap-Up Headline

Shabbat Shalom: Friday Wrap-Up (5/4/2012)

Earlier this week, I had a blast speaking at the American Bar Association Forum On The Entertainment And Sports Industries.  I spoke on the issue of high interest rate loans to athletes, and was somewhat surprised to find that much of those in attendance were unaware of the loans (not just “lockout loans”) that athletes have […]