Corporate Sponsors Sports Business

PUMA And NBA Announce New Multiyear Partnership

After a nearly two-decade hiatus, PUMA and the NBA have announced a new multi-year marketing agreement between the German apparel giants and the world’s premier basketball league. Through this partnership, PUMA will have access to NBA uniforms and team logos to curate authentic and original content that will allow better storytelling of the company and […]

Headline Sports Business

Priority Sports & Entertainment is Hiring a Chief Marketing Officer

The full details regarding the job opening, including background information on Priority Sports & Entertainment, a summary of the position, essential duties and responsibilities, core competencies, and education and experience required are found in the attachment embedded below.  Here are some key points: The title of the position is Chief Marketing Officer. Will report to […]

High School Interview With The Agent

Interview With The Agent: Ryan Totka

This Interview with the Agent’s subject is not the typical contract agent who negotiates contracts with teams on behalf of his athlete clients.  Instead, Ryan Totka of works with many of those contract agents to provide opportunities off the field/court/ice while the athlete is a professional and well into the athlete’s retirement.  Ryan has supported this […]

Endorsements Headline NFL Players

NFL PLAYERS Requesting Marketing Representation Notices (MRNs)

A couple of weeks ago, the National Football League Players Association (NFLPA) announced that hereafter, all players with exclusive marketing representatives authorized to review and negotiate opportunities facilitated by NFL PLAYERS must submit official, original Marketing Representation Notices (MRNs).  Players must also notify NFL PLAYERS should they change marketing reps.  NFL PLAYERS is the NFL Players […]

Endorsements Headline Sports Business

Terry Bradshaw Hires Evolution For Marketing Purposes

Terry Bradshaw played fourteen years in the NFL and is a two-time Super Bowl MVP, and he has not stopped his MVP-type work since retiring from professional football.  While he is no longer throwing the ball to Pittsburgh Steelers wide-receivers, he is constantly displaying his glowing personality on television and through his various writings.  Bradshaw […]

Endorsements Headline NFL Players Sports Business

Arian Foster Teams Up With French/West/Vaughan (FWV)

Arian Foster is coming off the best year of production in his short NFL career.  Foster, who went undrafted in 2009, has become the starting runningback for the Houston Texans, and just last season set the rushing record in the entire NFL with 1,616 yards on the ground.  He also led all rushers in touchdowns […]

Endorsements Headline MLB Players Sports Agents Sports Business

Alex Rodriguez Goes With Gaylord For Marketing

In 2010, Alex Rodriguez fired Scott Boras.  Boras had been Rodriguez’s MLBPA certified agent; his responsibility was to help Rodriguez choose the teams he would play for and negotiate the terms of his contracts with MLB teams.  However, Rodriguez has always had many other “agents” helping him out off of the field. In 2007, Rodriguez […]

Headline Sports Business

2011 IMG World Congress of Sports: March 30-31 Miami, Florida

Later this month IMG and SportsBusiness Journal/SportsBusiness Daily are hosting their annual World Congress of Sports. It is seen as one of the most prominent conferences in Sports Business with A-List Speakers and fantastic networking opportunities. This year’s Congress will be held at the JW Marriott Marquis in Miami, Florida. The Panel List reads as […]

Headline Sports Agents Sports Business

Sports Agents Secret Weapon: Know Thy Fans

Sports agents spend so much time working with an assortment of clients and personalities, all with differing degrees of needs, that it is easy to forget about the consumer end of the sporting world. If you’re a sports agent, you may feel constantly wrapped up in the demands of your client or the law and […]

Headline Sports Law

Protect Your Clients’ Right Of Publicity

Athletes are affected by intellectual property law.  If states begin to pass new legislation to restrict athletes’ abilities to protect their Right of Publicity, it will take one potential asset out of our clients’ pockets and take away a tool for marketing agents.  As advocates for their clients, agents should speak out against these proposed […]