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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]