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The Primary Cut

The Primary Cut

Tiger Woods may have come up short yet again at Augusta (which did nothing to disspell the lone ‘criticism’ of his game–i.e. that he cannot come from behind on Sunday to win), but that doesn’t mean that Nike and IMG weren’t elated by the success of South African Trevor Immelman, who has been overshadowed by […]

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The Primary Cut

The Primary Cut – Masters Edition

If you are a golf fan, then Masters week is your Super Bowl. Sure, the 90-man field is by far the weakest of the four majors, boasting aged “past champions” who would have no business at any Club Championship, let alone with the world’s best at Augusta. But the hallowed venue’s storied history, pristine conditions, […]

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Corporate Sponsors Sports Business

Nike and Adidas Proudly Made in China?

Part of Nike’s (majority ambush strategy) and Adidas’s (official partner) sponsorship activation during the Beijing Olympics will be a focus on integrating into Chinese (Eastern) fashion. But what exactly is the Chinese look? And how can global sneaker companies change from traditional West to Contemporary East? In a recent Wall Street Journal article reporter Sky […]

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Endorsements

Is LT down with Nike or Under Armour?

“In a ‘60 Minutes’ piece, posted on (Todd) Durkin’s site, Durkin is working Tomlinson out in Under Armour.” Wait I thought LT was a Nike athlete? Darren (not Heitner) Rovell of CNBC posted an interesting article on whether consumers are feeling conflicted by the current Nike and Under Armour war. His main case being that […]

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The Primary Cut

The Primary Cut

Tiger Endorses Obama? It’s well known that the vast majority of PGA Tour players are rank-and-file Republicans. Or at the very “worst,” closet independents. Over the years, some players have been more vocal than others about their political leanings. No one will ever forget in 1993, for example, when Ryder Cup team member Paul Azinger […]

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Friday Wrap-Up

Shabbat Shalom: Friday Wrap-Up

It is a week like the week I just endured that should make you happy that you are not yet a law student, have no plans to be a law student, or have finished the damn three year process and are now a practicing attorney. Today I had a persuasive brief due about whether a […]

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Soccer Sports Business

Nike Wants Soccer Too

Last week Nike bought the French national soccer team for $506 million and has vowed to become the world’s soccer (football) leader by the next World Cup. The brand that competitors mockingly call the Evil Empire is solidifying itself as the most powerful footwear & apparel brand of all time. Nike managed to outbid both […]