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Endorsements Soccer

Neymar Jr. Signs Long-Term Partnership With PUMA

Brazilian football star, Neymar Jr., has signed a long-term partnership deal with sportwear company PUMA. He will wear PUMA’s legendary King football boot on the pitch and will also be a brand ambassador off the field, wearing PUMA’s other lifestyle, training, and sport-inspired footwear and apparel products. Neymar Jr. is represented by NR Sports.  In […]

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Endorsements WNBA

PUMA Expands Basketball Roster, Adds Top WNBA Picks

PUMA has inked WNBA No. 1 overall pick Jackie Young, and No. 4 overall pick Katie Lou Samuelson to endorsement deals. Young and Samuelson join a roster that includes NBA’s 2018 No. 1 pick DeAndre Ayton and 2018 No. 2 pick Marvin Bagley III. “It was clear to me that PUMA had a real vision […]

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Corporate Sponsors Sports Business

PUMA And NBA Announce New Multiyear Partnership

After a nearly two-decade hiatus, PUMA and the NBA have announced a new multi-year marketing agreement between the German apparel giants and the world’s premier basketball league. Through this partnership, PUMA will have access to NBA uniforms and team logos to curate authentic and original content that will allow better storytelling of the company and […]

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NBA Players Sports Agents Sports Business

CAA Announces Changes To Basketball Division

According to a press release from the agency, CAA Sports announced a new leadership structure for its NBA athlete representation practice. Veteran agents Aaron Mintz and Austin Brown have been appointed as co-heads of the division and will lead its efforts alongside Leon Rose and Steven Heumann. The current client roster includes 75 All-Star and […]