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Corporate Sponsors Endorsements WNBA

Indiana Fever Guard Erica Wheeler Signs As An Official Brand Ambassador With FITLIGHT

In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]

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Sports Agents Sports Business Sports Law

Leverage Marketing Advisors Announces Launch

Leverage Marketing Advisors (LMA), a consultancy formed by a group of leaders in the marketing world, announced its launch on June 3rd. LMA began forming during the onset of the COVID-19 pandemic in an effort to modernize decision-making and keep up with today’s ever-changing business landscape. The newly founded consultancy plans to aid sports brands, […]

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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]

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Headline

Brand-Led Recruiting Has Arrived in College Football

The era of marketability in college recruiting is here.  Early last week, the NCAA announced their support of recommendations that would allow college athletes to earn money from their name, image and likeness. What came next inevitably will be remembered as the match that lit the brand-led recruitment fire.  BRANDS ATTRACT TALENT Recruiting in college […]

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College Football Players Corporate Sponsors Endorsements NFL Players NFL Teams Sports Agents Sports Business

Everett Sports Marketing Closes A Staggering 21 Marketing Deals Ahead of NFL Draft

Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.”  Ahead of the 2020 NFL Draft, ESM has spearheaded […]

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College Football Players Headline NFL Players NFL Teams

Tua Tagovailoa Signs Multiple Marketing Deals Ahead of NFL Draft

Former University of Alabama quarterback Tua Tagovailoa has cashed in big before even setting foot in the NFL. The college standout inked multiple endorsement deals recently as brands look to capitalize on his star power in the lead up to his selection in the 2020 NFL Draft.  Tagovailoa announced on Monday that he had signed […]

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College Basketball Players Endorsements Sports Agents Sports Business WNBA

Sabrina Ionescu Signs Endorsement Deal With Nike

Shortly after being drafted No. 1 overall in the 2020 WNBA Draft by the New York Liberty, Sabrina Ionescu signed an exclusive multi-year endorsement deal with Nike. The financial terms of the deal were not disclosed, however, the former Oregon Ducks star decided to stick with the brand as competition was fierce.  In an interview […]

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Endorsements Sports Agents Sports Business

With Sports on Pause, Marketers Should Take Notes

(CIRO FUSCO/ANSA/AFP) The sports world is at a stand still, brought to its knees by the COVID-19 pandemic. The NBA and NHL postponed what was left of their seasons and are teetering on cancellation. Opening Day for the MLB came and went without a pitch, the 2020 Olympics were pole vaulted to 2021, and now […]

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Endorsements NBA Players NBA Teams Sports Business

New Balance Has Agreed To Terms As A Marketing Partner Of The NBA

New Balance has been steadily getting more involved in the basketball scene over the past several years. Currently their client roster includes reigning NBA Finals MVP Kawhi Leonard, Dejounte Murray and Darius Bazley among others. Recently, the brand took another huge step in agreeing to a multi-year global agreement with the NBA as an official […]

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NBA Players Recruiting Sports Agents Sports Business

Sports Marketing Exec Leaves Adidas for Klutch Sports

This NBA offseason Klutch Sports Group has taken a monumental step in cementing its operation as a standard for NBA agents and client relations professionals. Founder Rich Paul continues this trend by ushering sports marketing executive Marquise Watts to Klutch Sports as President of Brand Strategy. Previously, Watts has worked with Adidas and Under Armour. […]