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Olympics Sports Business

USATF Star Curtis Mitchell Signs Exclusive Marketing Agreement With Distinction Agency

The Miami-based Distinction Agency is continuing to solidify its clientele with USA Track & Field star and Olympic hopeful, Curtis Mitchell. Mitchell, was one of the first clients of Distinction Agency in 2019, working on a non-exclusive deal.   Mitchell, a Florida product, won two consecutive NCAA championships and joined Adidas after forgoing his senior year in […]

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Endorsements Sports Agents Sports Business

Q&A: Sports Marketers Weigh In On How COVID Will Change The Way They Engage Audiences in 2021 and Beyond

It goes without saying that the COVID-19 pandemic has ravaged the world of sports.  With sports and live events on pause for much of 2020, the sports marketing industry has experienced mass layoffs and tighter budgets, all while demand for strategic marketing and communications skyrocketed as brands and sports organizations carried out cause marketing campaigns […]

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Interview With The Agent NFL Players Sports Agents

Interview With The Agent: Mark Galperin

Mark Galperin is the President and Founder of Supreme Sports Group. Mark got his start in the sports world as an entrepreneur in high school who collected and sold sports memorabilia. His love for sports transferred into the agency world when he interned with a sports marketing company. However, his entrepreneurial spirit and seeing a […]

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College Basketball Players Social Networking WNBA

Distinction Agency Signs Rising WNBA Star Betnijah Laney And 2020 NBA Draft Prospect Paris Austin

Miami-based marketing agency, Distinction Agency continues its growth with a pair of signings. In a press release, the firm announced the signing of Atlanta Dream Forward Betnijah Laney, and 2020 NBA Draft Prospect, Paris Austin, to marketing agreements. In a partnership made with RLA Management and veteran NBA agent, Wesley Alston, Distinction Agency will work […]

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Sports Agents Sports Business Sports Law

2nd Annual Women in Baseball Conference: Being a Black Woman is my Superpower Panel Recap

The 2nd annual Women in Baseball conference sponsored by SABR and the International Women’s Baseball Center, and hosted by Rockford University took place this weekend. The theme of this year’s conference was Celebrating African American Women in Baseball. The conference featured keynote addresses from professionals such as Lauren Meyer, the Director of The Other Boys of Summer; […]

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Endorsements Sports Business WNBA

Dallas Wings’ Center Imani McGee-Stafford Signs With Distinction Agency For Marketing

Dallas Wings’ center Imani McGee-Stafford has signed with Distinction Agency for marketing purposes. The 6-foot-7 McGee-Stafford, recently announced her decision to step away from the WNBA for the next two seasons to pursue a law degree from Southwestern Law School in Los Angeles. She is currently on the team’s suspended list. In 2016, McGee-Stafford was […]

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Endorsements NFL Players

Peyton Manning Tops NFL As Highest Earner From Marketing and Royalties

Despite retiring over four years ago, Peyton Manning continues to cash in on a successful 18 year career in the National Football League. According to the NFLPA’s annual report filed with the Department of Labor and as reported by The Athletic, Manning pocketed $3.4 million last year from marketing and royalties, besting Super Bowl MVPs […]

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Corporate Sponsors Endorsements WNBA

Indiana Fever Guard Erica Wheeler Signs As An Official Brand Ambassador With FITLIGHT

In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]

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Sports Agents Sports Business Sports Law

Leverage Marketing Advisors Announces Launch

Leverage Marketing Advisors (LMA), a consultancy formed by a group of leaders in the marketing world, announced its launch on June 3rd. LMA began forming during the onset of the COVID-19 pandemic in an effort to modernize decision-making and keep up with today’s ever-changing business landscape. The newly founded consultancy plans to aid sports brands, […]

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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]