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2019 PGA Tour Rookie of the Year Sungjae Im Signs with Lagardère Sports

Sungjae Im has signed with Lagardère Sports for global management and marketing representation after his remarkable debut campaign that ended with the 2019 Rookie of the Year honor. The Jeju, South Korea native is currently the 34th ranked player in the world at just 21 years of age. He will receive direct representation from Lagardère […]

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Golf Headline Sports Business

Golf Agent Steve Loy Sets Standard For Long-Term Success

Steve Loy is a golf agent that has quietly had one of the most successful careers in any major sport. Loy got his start in the golf business as Arizona State University’s head golf coach, winning an NCAA championship in 1990 and coaching Phil Mickelson. After Mickelson turned pro in 1992 Loy became Mickelson’s agent. […]

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Golf Headline

Luke Donald Moves From IMG Worldwide To Lagardère

Lagardère Unlimted announced on Monday that it has added three golfers to its already burgeoning roster, including former world No. 1 Luke Donald. He moves to Lagardère after his deal with IMG Worldwide expired at the end of the last year. Donald had a stellar 2011 season, where he rose to No. 1 in the […]

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Golf Headline Sports Business

Gaylord Sports Architect Resigns From Lagardère Unlimited Golf

In January 2012, Lagardère Unlimited acquired Scottsdale, Arizona-based Gaylord Sports Management Group.  Gaylord Sports was well known for its expansive golf division, which included 2012 World Golf Hall of Fame inductee Phil Mickelson and 2011 PGA Championship winner and 2011 PGA Tour Rookie of the Year Keegan Bradley.  The company’s senior vice president, David Yates, stayed on board with Lagardère Unlimited. […]