Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has build its reputation by […]
As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series’ 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social media, to help value the […]
Press Release: Lauren Thompson, a fixture on Golf Channel, signs with Fidelity Sports Group for exclusive representation across broadcasting, endorsements, appearances, and philanthropy. Orlando, Florida (April 15th, 2016)–Media personality Lauren Thompson has signed with Fidelity Sports for exclusive worldwide sports marketing and management representation. She will be co-represented by Fidelity Sports’ principles David Moorman and […]
Per a release by Berk Communications, Roc Nation Sports and Zappos announced a first of its kind sponsorship deal with NFL Draft prospect Ronnie Stanley. The deal between the online shoe retailer and the consensus All-American and standout offensive tackle at Notre Dame allows Stanley to choose which brands to wear, rather than the traditional […]
A group of 168 professional caddies have lost a class-action lawsuit against the PGA Tour. The suit was initially filed in February last year on behalf of 81 caddies with the United States Northern District Court of California – the same court that Ed O’Bannon (former UCLA & NBA basketball player) successfully sued the National […]
On the back of Serena Williams looking to capture the US Open, I look at the business behind one of the greatest players of all time.
Back in March, SAB reported that Olympic Gold Medalist Missy Franklin had signed a representation agreement with WME/IMG and would be turning pro. Today, we again have news about the young Olympian. Yesterday, at the opening day of the Arena Pro Swim Series, Franklin announced that she has signed an endorsement deal with Speedo – her […]
On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American […]
In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of […]
Jordan Spieth, one of the hottest properties in golf, has signed a 10 year extension deal with Under Armour. The company signed him in January 2013, shortly after he turned pro. That contract was for 4 years, but it is understood the new 10 year will take effect now, negating the final 2 years of […]