The Size Of The Shoe Matters
Some basketball players may be basing their decision to leave early on the endorsement deals they believe they will be able to procure.
Brian Berger of Sports Business Radio believes that endorsement deals have become the deciding factor when talented, but not superstar, college basketball players are considering making the jump early to the pros. The rationale behind such thought is that the new NBA rookie pay scale is rather low (although I am not sure that it is significant enough to cause a change in decision making) and endorsement deals keep rising. Either way, endorsement opportunities are important for athletes to make a big chunk of change, and should not be undervalued when looking at reasons behind why many players go to the pros before graduating.
A lot of money is being thrown around by shoe companies for the rights to a player’s name. In fact, there may be a shoe war developing, which also may be a shoe-world war with Li-Ning of China being in the mix [Let the NBA Shoe Wars Begin!]. Players jumping ship from their colleges to enter the draft may be wrong in their assessments, however. The big money is mostly going to established NBA players and only the select few marquee college basketball stars looking to enter the draft. I hope that Aaron Afflalo does not anticipate any huge deals now that he has (prematurely?) entered his name into the draft [Afflalo Affirms Ascendancy Away From Amateur Arena].