You should have seen this one coming for a while. Late 2007, CAA began representing MMA apparel brand, TapouT, which sponsors over one-hundred MMA fighters. CAA’s main tasks have been to look for licensing opportunities for TapouT in categories ranging from DVDs to truck mud flaps and everything between. Now CAA is going back to its traditional representation role by signing its first high-profile MMA fighter – Georges St. Pierre. The UFC welterweight champion will be looking in CAA’s direction for help with licensing, endorsement procurement, and TV/film opportunities.
Personally, I have received many pitches for MMA style TV shows. I definitely believe that there is an expanding market for MMA fighters who are not only good at their trade, but have an impressive look and can act. St. Pierre just teamed up with one of the top agencies that can parlay its connections in the sports world with its ties to the entertainment landscape. Additionally, the relationship shows that CAA has bought into MMA’s relevance and believes that at least UFC has a business platform that should allow it to stick around for a while. As far as Kimbo Slice and Elite XC, who knows.