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CAA, 19 Entertainment – Brotherly Love

caa19entertainmentSimon Fuller is mostly known for being the man behind the most successful show in the United States, American Idol.  His company, 19 Entertainment, expanded from being mostly an Entertainment based company, with several media properties and representing various acting talents, to the sports spectrum once it teamed up with CAA in representing David Beckham.  Not content with only delving into the soccer market, Fuller has added a pair of tennis players to his client stable.  Again, 19 Entertainment will team up with CAA to represent the stars.

Andy Murray, one of the best singles tennis players in the world, along with his brother Jamie, who is a strong doubles player, will be represented by the two entities.  Andy is quoted as saying,

“We now have an unbeatable combination of representatives with world-class stature and experience, and we are really excited by what we can achieve together.”

19 Entertainment and CAA are definitely two of the best athlete/entertainment representation companies in the world.  I can understand the excitement.  The brothers leave IMG for the CAA/19 Entertainment duo.  Is this a sign that IMG is slowly losing industry power to CAA?  Does it pave the path for major agencies to team up in the future instead of compete against one another?

CAA and 19 Entertainment take over representation duties on March 1st.  Let’s see how the new partners do for the talented brothers.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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