Warren Moon Starts Sports 1 Marketing
I knew that Warren Moon was interested in this area of the sports business. Leigh Steinberg told me so back in April 2008, when he said that he felt that Moon would help Steinberg build a firm that would encompass representation and content supply. How could you argue that point with Steinberg? After all, he gave Warren Moon’s presenting speech when he went to the Hall of Fame. In fact, the two had also worked together with the Tollner brothers at Tollner, Steinberg, and Moon. The Tollner brothers now head up Rep 1 Sports Group.
Anyway, it looks like Moon is ready to do his own thing. This week, he announced the creation of Sports 1 Marketing, and took Dave Meltzer with him to serve as the CEO of the new company. Meltzer used to be CEO of Leigh Steinberg Enterprises. It also looks like Moon took an idea from his other former partners (the Tollners) with his usage of the number 1 in his company’s name. Perhaps Rep 1 and Sports 1 will do some business together. Then again, Moon says that the 1 comes from his jersey number. Makes sense.
Is this the official phasing out of Leigh Steinberg from the sports agency business? Many will say that it has already happened, but with Moon going on his own and bringing Meltzer with him on the ride, who is left at Leigh Steinberg Sports & Entertainment other than Jeremiah Donati?
Moon and Co. put up a splash page for Sports 1 Marketing’s new website. It is not yet functional as of the publishing of this post, but it looks like it will have a pleasant design.