John Wall’s new official website JohnWall2.com was launched just yesterday, and it is already turning many heads. The site is aesthetically stunning and functionally innovative. Crafted by the forward thinking minds at NCLUSIVE, Inc., it is quite clear that this is the direction that web presence for athletes is headed.
Today’s world-class athletes cannot simply rely on stellar performances to elevate them to superstar status. In this day and age, an athlete must also be a brand name, an entertainer, a trendsetter, a social media maven, and a thought-leader. Our interconnected world has given athletes clear and direct channels through which they can communicate directly with their most ardent fans. Ignoring this opportunity is no longer an option. With the advent of ubiquitous social media, fans now expect their superstars to be woven into every new media development, just as their own personal interactions shift into an increasingly digital space. There are no excuses for stale social media, error pages on a website or a lack of an online presence.
It is no surprise that many athletes have seamlessly transitioned into the new roles they are expected to fill. However, these very same athletes’ require an evolving social media management team to equip them with the tools needed to meet these new expectations. Maintaining a client’s career has become a multifaceted endeavor. Negotiating contracts and executing deals on a client’s behalf comes with the athletic landscape. Beyond these responsibilities, a new horizon has been established in the field of branding, digital marketing and management.
Enter a company like NCLUSIVE, inc., the company that built John Wall’s new website from the ground up, and recognizes the dynamic nature of the athletic landscape in the digital age. The corporation was founded by Justin J. Giangrande and Jess A. Richman, both graduates from the University of Florida who have previous sports agency experience. NCLUSIVE, inc. has partnered with some of the world’s biggest athletes to not only build out their digital platforms, but to also help pair potential brands and sponsors who understand the value of the digital space.
The best way to enhance an athlete’s appeal to sponsors in this new market is by helping them become very visible and very active on the Web. Online engagement and interaction requires fresh content, exclusive news articles, and regularly updated social media updates, and the athletes who recognize this are the ones who benefit in big ways.
And yet, even this model is no longer sufficient for the biggest names in sports. NCLUSIVE, inc. is testing this model with their recent release of JohnWall2.com, which will not only feature the premium analyses and insights into John Wall’s game that fans expect, but also include eCommerce integration, with Wall’s own products, interactive contests and exclusive media content.
Websites like the one NCLUSIVE, inc. created for Wall, are pushing the boundaries for what is possible for athletes in the digital space. No longer can an athlete’s homepage serve as a mere placeholder for whatever his sponsor-du-jour happen to be. The athlete must instead take things a step further and transition into the vibrant digital communities that rally entire communities around the athlete playing host.