An online, entirely free course titled, “The Global Business of Sports” will be offered to anyone interested in enrolling. The 6 week long class does not yet have a starting date, but its professor has been determined. Kenneth L. Shropshire, the David W. Hauck Professor at the Wharton School of the University of Pennsylvania and the Faculty Director of its Wharton Sports Business Initiative, will teach the course. Readers of this site should be familiar with Shropshire as an author of The Business of Sports Agents.
There is no required background to enter the class; all are welcome. While the University of Pennsylvania is affiliated with the course (which is being offered on Coursera), no school credits will be offered. However, students who receive a high enough score in the class will be awarded with a Statement of Accomplishment signed by the Shropshire.
The topics covered will be as follows:
- Sports Enterprise Structure: Where is the Money?
- Sports Media
- Stadiums and Arenas
- Unions and Sports Agents
- The Olympics and the FIFA World Cup
- Sports Enterprise Global Strategies
In the video below, Shropshire provides additional details about The Global Business of Sports course. Click here for the class page.