Lonnie Cooper Forms Holdings Company
Per a press release, Atlanta business leader Lonnie Cooper has formed Cooper Holdings, Inc., a privately-owned holdings company comprised of five key companies; CSE, a marketing agency focused on sports marketing and sponsorships; CSE Talent, an industry-leading sports and broadcast talent representation agency; CSE Digital, a digital agency providing clients innovative technology solutions; Justice Network, a 24/7 multicast network delivering entertainment programming with a commitment to safety and ARMA (Artistry Matters), a music company focused on artist management and music sponsorships between artists and brands.
CSE founder, Lonnie Cooper grew his successful sports talent representation agency into a full-service integrated marketing company offering talent representation, innovative marketing and digital solutions for some of the biggest brands in the world. CSE has consistently been one of the industry’s top representation and marketing companies in the sports landscape, while evolving additional practice areas such as content and experiential marketing, diversity, technology and social media.
Cooper Holdings, Inc. was formed in order to give each of these core businesses the focus and flexibility it needs to continue to grow and broaden its reach within its respective marketplace. Each business will continue to work together utilizing key resources across all businesses. Cooper Holdings, Inc., led by Lonnie Cooper, has elevated Wendy Brown, former Chief Operating Officer (COO) of Justice Network to COO of Cooper Holdings, Inc. where she will oversee operations for each of the individual businesses.
“Each of these five divisions were growing and deserved the respect of having its own focus and growth plan,” says Cooper, CEO, Cooper Holdings, Inc. “We will be clients of each other, using resources across all the businesses to continue to provide best-in-class solutions for all of our clients.”
Cooper’s passion for entertainment and talent representation took a natural progression into music. ARMA, short for Artistry Matters, led by Larry Jones, is a new music business devoted to artist management and sponsorship. ARMA will represent musical artists from all genres and will bring passionate artists and powerful brands together working closely with sister company CSE in variety of sponsorship offerings for clients.
Doug Manning has been promoted to President of CSE. Under Doug’s leadership, CSE will remain focused on sports marketing and sponsorships providing consultation, negotiation and activation support. Additionally, CSE will grow and expand its experiential offerings, go deeper in Shopper/Retail marketing, continue to be a leader in the multicultural space and further expand its creative offerings with content creation and social integration for all clients.
CSE Talent continues to offer the highest quality of management and career assistance to its all-star roster of over 200 clients focusing on contract negotiation, marketing and endorsement opportunities, tailored public relations campaigns and initiatives and client services. CSE Talent continues to represent baseball players, professional and collegiate coaches, management, news and sport media talent and will continue to grow by adding more agents across baseball, news and sports media and coaches.
CSE Digital, led by Monty Mullig, President, will continue to provide strategic advice, design and development for some of the world’s leading brands by focusing on the three pillars of business: UX and design; technical implementation of both the UX and the CMS tools used to maintain content; and analytics, tools, and strategies to help clients understand how their content is being used and to ensure that the right content is delivered to the right user at the right time in their engagement. In addition, CSE Digital offers an in-house technology team, Evolve, focused on applying leading edge technologies to enhance client storytelling and customer engagement, including advanced user engagement capabilities for CSE’s experiential clients and 3D and VR tools for our media clients.
Cooper, along with colleague Steve Schiffman, former programming executive for National Geographic, and John Walsh successfully launched Justice Network, an over-the-air multicast entertainment network focused on the societal mission of keeping communities safe. Within its first year, Justice has grown its distribution to over 50% of US television households, has aided in the recovery of 36 missing children and the capture of 47 fugitives through its one-of-a-kind BeSAFE initiative and has announced that it will air the U.S. Premiere of two new original series this March.