Defining Sports Relocates To South Florida

Defining Sports, a sports marketing, public relations, athlete representation agency that represents over 30 current and retired athletes of the NFL, NBA, WNBA, MLB, MLS and Olympians says it will move to Delray Beach, Florida for its new corporate headquarters location. The process will take 6-12 months and it’s unclear how many of the 15 employees will be effected.

DJ Fisher, the agency’s CEO had considered his hometown of Wichita, Kansas to relocated but believed there would be too many distractions, however is considering opening a subdivision in the Air Capital at the Ruffin Building, owned by Wichita native and Billionaire, Phil Ruffin.“After establishing several partnerships in Silicon Valley and accomplishing several of our goals towards being one step ahead in the world of technology and social media. South Florida brings ample opportunities to what we have to offer to our clients and the weather isn’t too bad either”, Fisher said.

Recent National News & Highlights: Fisher is also the founder of Readers Create Leaders, one of the nation’s largest reading and literacy programs targeted towards providing free books and tools towards at-risk students and low income families. He happens to be the agent for WNBA Superstar, Glory Johnson, the 2-time WNBA All-Star who made national news and was involved in a scandal with fellow WNBA Star, Brittney Griner in Goodyear, Arizona. Fisher recently signed All-American and Atlanta Dream star, Bria Holmes.

About The CEO, DJ Fisher: In June of 2005, D.J. founded Defining Sports, a sports marketing agency managing current and retired NFL, NBA, WNBA, MLB, NHL and Olympic athletes. Fisher has represented over 125 world-class athletes, including a host of McDonalds All-Americans, NCAA Champions, 1st Round Draft Picks, NBA and WNBA Champions, NBA and WNBA Rookie of the Year selections, NBA and WNBA All-Stars, NFL Super Bowl Champions, Olympic Gold, Silver and Bronze Medalist.

D.J. prides himself on giving back. Evidence shows with his tremendous contributions to the community. In 2012, D.J. founded Readers Create Leaders which benefits at-risk and low-income students to assist them in improving their reading with new and gently used books. The values he learned and the encouragement he received from his mother and grandmother at an early age are truly reflective in the way he attacked issues within communities throughout the nation.

Annually, D.J. returns back to his hometown to host several events including the “Ultimate Fan Experience” with the seniors of Wichita State and the University of Kansas. The yearly event consisting of a meet and greet, full service breakfast and autograph signing is sold-out every year since 2006. Proceeds benefit the Wichita Children’s Home in Wichita, Kansas. Since 2014, the DJ Fisher Foundation has also sponsors a number of military and low-income families as well as tickets for at-risk youth to a collection of college and professional home games, concession vouchers and meet and greet with players, coaches and mascot(s).

DJ has been booked as a special guest speaker at several colleges and universities, including but not limited to: University of Alabama, Samford University, Wichita State University, University of Texas, Texas A&M University, Georgia State University, University of Tennessee, Troy University, University of Memphis, University of Southern Mississippi, Auburn University, Quincy University, Texas A&M Commerce, Northern Illinois University and UNLV.

D.J. negotiated countless projects, sponsorship and endorsements. Captured deals with but not limited to: Yahoo! BP! Nike, Jordan Brand, Under Armour, Sovereign Brands, Coca-Cola, Subway, Gatorade, Hilton Worldwide, Cox Communications, Moët & Chandon, Upper Deck, Rolex, Baskin Robbins, Skull Candy, Cosmopolitan, People Magazine, US Weekly, 2K Sports, Jamba Juice, Pepsi, Powerade, Wilson and EA Sports.

About Defining Sports: Defining Sports – is a full-service sports management and marketing agency, representing some of the top current and retired athletes in pro sports.  For some athletes their role in the community is just as significant as their job on the court. For over a decade, Defining Sports has helped over 120 of the world’s top quality athletes gain legendary status not only due to their performance with their jersey on but for their social status with their jersey’s off and creating an importance of building a brand as a solid role model off while encouraging the youth, building a stronger fan base and giving back to the community.

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