Octagon Launches Dedicated Global Events And Hospitality Division
According to a company press release, Octagon Marketing, a sports and entertainment leader, has launched a dedicated Global Events and Hospitality Division. They have tabbed agency veteran Matthieu Fenaert to lead the new division as the Head of Global Events and Hospitality. The newly formed venture will create and execute events and experiences for Octagon’s deep roster of brand clients.
“Octagon has executed on the sporting world’s largest stages for decades, bring our clients’ brands to life through truly memorable experiences and events, “said Jeff Ehrenkranz, President of Octagon Marketing International. “As the landscape of the world’s major events has evolved, we are aligning our team of global experts to help drive results for our clients across these platforms.”
Fenaert is no stranger to Octagon and the agency’s global efforts. He has led campaigns for the last three FIFA World Cup cycles and the 2016 Summer Olympics in Rio. He comes into his new role as Head of Global Events and Hospitality after serving as Executive Director of Octagon Russia based in Moscow. In that role, he worked with five official FIFA World Cup partners and managed over 150 events and activations, hosted 18,000 hospitality guests and managed more than 28,000 tickets.
In his new role, Fenaert will “drive collaboration across Octagon’s global strategy, creative and account teams to develop B2C and B2B events and hospitality programs,” according to the release. Additionally he will relocate from Moscow to Tokyo to oversee the team in Japan and the preparations for the Rugby World Cup 2019 in Japan, Tokyo 2020 Olympic Summer Games, 2022 FIFA World Cup in Qatar, Beijing 2022 Olympic Winter Games and Paris 2024 Olympic Summer games.
“Time and again Matthieu has proven adept at managing our industry’s largest experiential and hospitality programs and earning measurable attention for global clients including AB InBev, Cisco, Johnson & Johnson and others,” said Ehrenkranz. “His extensive travels and relationships across our Octagon family, rights holders and brands have allowed him to build an unmatched depth of knowledge and experience.”