Earlier last week, the duo of NFL Pro Bowler Juju Smith-Schuster, along with his mother, Sammy Schuster, announced a strategic partnership with Queens Gaming Collective, a women-led gaming company with the mission of breaking gender barriers in the gaming and eSports community.
The team has partnered with Reign Ventures, adding over half a million dollars to Queen’s seed fund investing round. Additionally, Smith-Schuster and his mother have been appointed to be part of the “Queen’s Court” as cultural ambassadors, joining professional athletes including retired NBA All-Star, Baron Davis, and Allie Long.
Bringing awareness, the tandem and the Juju Foundation are organizing a livestream event, via Twitch, on May 8 with all proceeds being donated to the “Raise the Barr” Foundation.
“The Schusters are joining our team alongside world-class partners to continue expanding our presence across mediums and spearhead Queens initiatives into sports and beyond.” Alisa Jacobs, co-Founder and CEO of Queens Gaming, said.