Controversy Will Continue With The 10-point Must System

On May 3rd, 2014 Floyd Money Mayweather defeated Marcos Maidana in one of the closest fights in recent history. Undoubtedly, the closest fight Money Mayweather has been in… quite possibly his entire career. While that fight was insanely close, fans throughout the world screamed controversy that Maidana was robbed, that boxing is corrupt, that something…

MMA: Tweet Right And Get Paid

Over the past few years it has become apparent that social media will play an important role in the MMA community. Everyday people are passed over on jobs because their prospective employer searched their Facebook profile and found an inappropriate picture, post, or anything that may be considered a “red flag.”  However, social media can…

Mainstream Mixed Martial Arts Leads To Decline In Sponsorship Dollars

With major MMA leagues airing on network television including FOX, NBC sports network, CBS, and Spike T.V. one would assume that fighters are being paid more to represent companies in and out of the cage. Well that assumption is dead wrong. In the last few months we have seen fighters such as Mac Danzig voice…

Mega Brands Enter Into The Mixed Martial Arts Market

On August 18, 2011 the UFC announced they had reached a seven-year agreement with FOX Sports Media Group. Within minutes of that groundbreaking announcement both managers and fighters began to wonder what major brands would enter into the MMA market now that the UFC had secured a network television deal. Fast forward to 2014 and…

The UFC, A Growing Juggernaut

The following article was written by Warren M. Jackson, a Sports Marketing Agent. Make no mistake about it: The Ultimate Fighting Championship (UFC) is the premier mixed martial arts promotion company on the face of the earth. Perhaps you consider them monopolistic. Maybe even bullies. In your opinion, Dana White is probably an aggressive promoter/businessman/asshole. You may…

The UFC Boasts Big Earnings

In 2008, Forbes magazine valued the UFC/Zuffa LLC at 1 billion dollars. Since then, according to an interview UFC President Dana White did with the Indianapolis Star, that figure has nearly tripled with White estimating that the company is now worth around the 2.5 billion dollar range. This is an impressive growth margin for a…