Entertainment NBA Players Sports Business

“King” LeBron Extends Presence in Hollywood

Guest contribution by loyal reader and current Q2 intern, Michael Goldman.

LeBron JamesSince entering the NBA, LeBron James has excelled both on and off the court, molding himself into a successful entrepreneur and mogul in the sports & entertainment industry.  His first venture, LRMR Marketing, has made several moves in the past few years.  The company’s first client for athlete representation was Dolphin’s receiver Ted Ginn Jr., who signed on for marketing endeavors.  Ginn’s stock as a marketable player has certainly risen as the Dolphins success this year has given the receiver considerable coverage.  The firm also represents Mike Flynt, who became the oldest college football player in history when he returned to Sul Ross State University at the age of 59.

Lately, LeBron has turned his attention to making his presence felt in Hollywood.  More Than a Game, a documentary that chronicles the story of James and his St. Vincent-St. Mary High School teammates, premiered at the Toronto International Film Festival this past September.  Lionsgate, the company responsible for releasing Michael Moore’s “Fahrenheit 9/11”, has acquired the distribution rights and plans on having a fall 2009 release.  Besides being the focus of the film, both James and close friend and partner in LRMR, Maverick Carter (CEO of LRMR), served as executive producers on the project, and James’ newest venture, Spring Hill Productions, is one of three production companies that worked on the documentary.

The freshest news to come out of the LeBron James camp is that the hoops star and his Spring Hill Productions have teamed up with rapper/entertainment Ice Cube’s CubeVision to produce a pilot for ABC about James’ experiences as a high school phenom.  The two companies will oversee production for ABC, while the two act as executive producers and co-creators.  Assuming the network approves the pilot script, they are aiming to premier the show next fall.  In addition, James’ two companies are collaborating on Mike Flynt projects, including a two-book deal that is already underway.  Spring Hill Productions and producers Gordon Gray and Mark Ciardi have secured the rights of Flynt’s life to use in a film that is expected to have a $30 million budget, and has already considered actors like Tommy Lee Jones and Bruce Willis for the lead role.  Many athletes have tried and usually failed to become successful in Hollywood.  James’ star-power is seemingly a force to be reckoned with, and I can assume that his actions in the world of sports & entertainment will continue to expand and be successful.  Fans will just have to wait until next fall to see the “King’s” work hit the big and little screens.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

One reply on ““King” LeBron Extends Presence in Hollywood”

It’s refreshing to see an athlete take a proactive approach when it comes to their finances considering that many end up financially unstable just several years after retirement. With all his off-court endeavors, its easy to see why he is consistently ranked among the top 5 most marketable athletes in the world.

Comments are closed.