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Introducing The Manhattan Sports Business Academy

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Interested in getting a foot-in-the-door in the sports business industry in the summer of 2012?

Looking for the advantage you need to in order to begin your career in sports business?

The Manhattan Sports Business Academy (MSBA), an 8-week sports business leadership program that will take place in New York City this upcoming summer, was recently launched at the Ivy Sports Symposium on November 18, 2011 at the Wharton School in Philadelphia. MSBA is a mentoring program that will give undergraduate and graduate students the skills and resources to get a career in the highly competitive sports business world.

MSBA provides a carefully selected group of 25 students with a comprehensive learning experience that includes internship placement, career development workshops, weekly guest speakers, one-on-one mentoring with established sports industry professionals, weekend group outings, and an optional fitness and training component. Participants in this program will have the opportunity to intern with teams, leagues, agencies, and events in the area of focus that interests them such as marketing & sponsorships, event management, public relations, and athlete representation.

Ben Sturner and his team have attracted a list of 45 notable industry executives who will speak to the MSBA participants as part of a weekly guest lecture series. Some of the confirmed speakers are Mark Tatum (Executive Vice President of Global Marketing Partnerships at the NBA), Dan Singer (Director at McKinsey & Company), Todd Kaplan (Director of Sports Marketing at PepsiCo), and Brett Yormark (President and CEO of the Brooklyn Nets).

MSBA serves as a valuable experience for young professionals looking to jumpstart their career in sports and get the job they have always dreamed of. Check out www.gomsba.com, the official MSBA website, to learn more!

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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