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Athletes First announced an innovative partnership today with Winnebago and the official launch of the Athletes First Tailgate Tour as A1 demonstrates how it’s reimagining athlete representation. Athletes First will travel across the country in a customized Winnebago Forza for six action-packed months to see each week’s top NFL and NCAA games. The tour kicked […]
Reggie Bush may be attempting to Trojan Horse his way back into the prestigious Heisman family. Bush filed a complaint with the Indiana Commercial Court in Marion County on August 23rd, bringing a defamation suit against the NCAA. Although the complaint is seeking compensatory and punitive damages from the NCAA, Bush is believably attempting to […]
Distinction Agency has announced the signing of two-time WNBA All-Star and three-time WNBA Champion, Natasha Howard. Distinction Agency will assist Natasha with building her brand off the court. From Toledo, Ohio, Natasha Howard played collegiate basketball at Florida State University, where she became FSU’s all-time leading rebounder and leader in double-doubles. Howard was selected 5th […]
Drew Desbordes, better known as American comedian and content creator, Druski, launched his own sports agency called 4Lifers. Druski wasted no time making waves in the sports agency pool, signing star Florida Gators edge rusher Princely Umanmielen as 4Lifers’ first athlete client. Druski told Front Office Sports, “Launching 4Lifers Sports Agency allows me to combine […]
My thoughts on the Michael Oher news: Seemingly every news outlet and media page this morning had the same headline: “Michael Oher sues Tuohy family.” The 2009 film “The Blind Side” is embedded in sports culture forever, but Oher is now asserting the movie misrepresented a critical premise of his story. Oher has always been […]
Distinction Agency, a marketing agency that works with athletes, brands, content creators, and sports properties, announced today several major organizational changes. Distinction Agency Co-Founder and CEO, Alex Onaindia, has purchased the remaining equity in the company and is now the sole owner of Distinction Agency. Distinction Agency Co-Founder and President, Jonathan Lubic, has resigned as […]
Jason Ranne, COO & EVP, Talent Representation at Wasserman, announced the launch of Wasserman Speakers, a speakers bureau and centralized hub for best-in-class speaking talent. This new department will serve clients across and beyond global sports, media and music talent roster. Wasserman Speakers will work with clients across the company’s roster, including sports and media […]
Boutique sports agency Upper Edge Management has hired Emanuel Drakes as the Senior Vice President of Player Development. With an impressive track record spanning over 20 years in sales, management, and marketing, Drakes brings unparalleled expertise and a robust network of relationships within the sports industry. In his role as Senior Vice President of Player […]
Evan Laufer, CEO of Laufer Sports & Entertainment, announced new client signings earlier this month. A.C. Fitzpatrick, an outside hitter for the Florida Gators Volleyball team, and UCF Women’s Tennis player Jaleesa Leslie, signed with LSE’s NIL Division. The duo marks LSE’s first female athletes signed for NIL marketing opportunities. “I am super excited to […]
WME Sports and BDA Sports announced its 2022 NBA Draft Class, composed of multiple standout prospects. The two agencies formed a partnership in late 2020 when Endeavor and BDA Sports formed a collaboration in which Endeavor (WME Sports’ parent company) took an equity stake in BDA Sports. The collaborating agencies’ 2022 Draft Class is the […]