The NBA‘s foray into the spirits sponsorship category will not only have a big effect on the league and its teams, but it will also mean changes for the other three major leagues in the near future, as well. The league’s three-year, seven-figure deal with Bacardi will include TNT playoff coverage, NBA TV and TNT […]
Category: Corporate Sponsors
On November 5th, UFC Welterweight Champion, Georges St. Pierre signed a multi-year endorsement deal with athletic apparel powerhouse Under Armour. St-Pierre, known by his fans as GSP, is one of the UFC’s most talented and marketable fighters and will be featured in a national campaign for the industry giant. Outfitted in Under Armour’s ColdGear performance […]
Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc. Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s Official Automotive partner. Michael Goldman: Can you briefly discuss your role as Manager of Sports Marketing and your background that led […]
Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman. The deal includes Braun appearing in AirTran advertisements and on billboards in the Milwaukee area, as well as making personal appearances for the airline. Braun is quickly becoming a star and a fan favorite […]
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The Tiger Tax
The Victorian Government has decided that Tiger Woods is a worthy investment. The world’s number 1 golfer will be appearing at the Australian Masters in November this year – but at a price. For the tournament, Tiger will receive an appearance fee of $3 million, or roughly US$2 million. Outside of the US PGA Tour, […]
The conundrum that is where highly-touted basketball recruit Lance Stephenson will play his college ball may be solved as easily as looking at the shoes he wears, as first reported by SNY.tv’s Adam Zagoria here. Stephenson, a guard for Lincoln High School in Brooklyn, which is known for producing stars such as Stephon Marbury and Sebastian Telfair, is […]
Thanks to a colleague and friend of mine, Hays Mathis, for letting me know that the U.S. Supreme Court asked the Solicitor General’s Office to comment on the Cert Request for the case of American Needle Inc. v. National Football League (2008 U.S. App. LEXIS 17553). Reebok has an exclusive license with the NFL to […]
Yesterday, Jason Wulterkens looked at how IMG might have been deeply connected to the Stanford Financial Scandal. But IMG and its clients might come away from this potential scandal unscathed. A few Boras clients may have tougher obstacles to overcome. Johnny Damon, Xavier Nady, and Mike Pelfrey have had their bank accounts frozen by the […]
Did IMG and Octagon have a quid pro quo relationship with Stanford Financial Group, the latest house of financiers-cum-crooks (sadly, the line has become a bit blurred of late) that is under investigation by the FBI and that was charged this week by the Securities and Exchange Commission (SEC) in connection with an alleged $8bn […]
The Seattle Supersonics left the state of Washington to relocate the franchise to Oklahoma City only months ago. The move brought a lot of drama, and pain to Seattle fans. Since losing the Los Angeles Rams franchise in 1994, the city of Los Angeles has been shopping for a potential NFL team to represent the […]