Arguably one of the biggest headlines in athlete representation last year was the firing of agents from Lagardère Tennis. The firm had lost two high profile clients in Eugenie Bouchard and Victoria Azarenka, and the CEO made the decision to replace several members of team. During the reshuffle Sam Duvall resigned from his position as […]
Per a pair of Tweets by SBJ’s Daniel Kaplan, tennis star Andy Murray will be making some changes in his business team. The prominent change will be his dropping of Lagardere as his marketing agent. He will now turn to his own agency, 77, for his marketing representation. Murray and his manager, Simon Fuller, set […]
I have been provided the opportunity to sit in on a class taught by ESPN and Sports Illustrated writer Andrew Brandt that is called “Business and Legal Aspects of Professional Sports.” Brandt is teaching the class through Villanova University’s online offering, which makes it easy for anyone to access the content. This article is part […]
In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of […]
For years, the representation of tennis players has been dominated by the big firms. IMG Tennis, with a list including Novak Djokovic and Maria Sharapova, represents over 140 tennis clients. French company Lagardere’s long list includes Caroline Wozniacki and John Isner, while Octagon represents Martina Hingis and Dominika Cibulkova. Enter Global Tennis Connections (GTC). Founded […]
Bloomberg has reported that sports management company IMG has approached tennis player Eugenie Bouchard about representing her. The 20 year-old Wimbledon finalist is currently contracted to Lagardere, but that agreement is due to end this year. For those who have not heard of Bouchard, she is comparable to the No.1 NBA and NFL pick combined. […]
On Monday SportsPro Magazine released its annual list of the most marketable athletes on the planet. Athletes are judged on their marketability over the next three years, with criteria that includes age, home country awareness and crossover appeal. Formula 1 driver Lewis Hamilton topped this year’s list. The list raises the question, which company manages the […]
Baseball over, basketball beginning and my Miami Dolphins suffering (even after an overtime win). Should be a great slate of college football this Saturday with a mid-day match-up between the Florida Gators and Georgia Bulldogs and a nightcap of Florida State vs. Miami. I can only imagine how crazy it will be in Brickell on […]
Earlier this week SportsPro released its list of the World’s Top 50 Most Marketable Athletes. The list was created based on an athlete’s marketability over the next three years, using parameters including age, value for money and crossover appeal. Brazilian soccer player Neymar topped the list. It’s not only the athletes who can lay claim […]
Daniel Kaplan from Sports Business Journal has reported that Wimbledon finalist Andy Murray is shopping around for a new agent. He is currently represented by Simon Fuller at XIX Entertainment, which is an arm of CAA Sports. Fuller also represents David Beckham and Lewis Hamilton. No reason has been given for the decision, though it […]