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An Inside Look At Creative Artists Agency

Creative Artists Agency hired 3 new men to head up its sports program:

1) Howard Nuchow – Mandalay Sports Entertainment.
2) David Rone – Exec VP of Fox Sports & GM of Fox College Sports.
3) Michael Levine – Former President of Van Wagner Sports Group.

Under the three execs will be the heads of various departments:

Football – Tom Condon and Ben Dogra
Baseball – Casey Close
Hockey – Pat Brisson and J.P. Barry

There are big rumors that CAA will soon add a basketball division led by Leon Rose, who represents LeBron James among other stars. We shall see if The LeBrons becomes a future CAA project [YouTube – the lebrons swimming].

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

3 replies on “An Inside Look At Creative Artists Agency”

Leon Rose does not handle the marketing for Lebron just his NBA contractual work. All of his marketing is and will stay with his own company LRMR Marketing.

Good point. I read that in some articles. However, it is hard to imagine that LeBron would not take advantage of some of the “marketable” services that CAA brings to the table.

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[…] For many years, IMG has been the staple of the Sports Agent world. It has represented some of the best football players (Peyton Manning), baseball players (Derek Jeter), etc. When Ted Forstmann bought the company for $750 million, Peter Johnson was fired, IMG’s team-sports division was scrapped (bye bye Manning and Jeter), and its top agents (Casey Close and Tom Condon) moved on to CAA. […]

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