Agent Spotlight: Ricky Nixon

Ricky Nixon is one of the most popular and trusted Sports Agents in Australia. The former VFL/AFL player has his own full service agency Flying Start International, which specializes in representing AFL talent.

Ricky Nixon has a star studded list of clients including Simon Black, Ben Cousins and Lance Whitnall. His list also extends to AFL coaches.

Ricky has been in the media a fair bit recently, including a guest spot on Footy Classified, an AFL talkback program. He let loose that things are not all well with the contract negotiations of one of his biggest clients, St Kilda’s Nick Riewoldt.

Nick is a key player to St Kilda, and it is reported that Ricky has put forth to St Kilda that Nick is seeking a contract of $700,000 in the salary cap per year, with bonuses and marketing that would take that figure over $1 million [Riewoldt, Dal Santo to re-sign]. Going by Ricky’s interview on Footy Classified, it sounds like St Kilda and Ricky have not agreed, however it is very likely Nick will re-sign.

Ricky also appears in this months Alpha magazine, giving prospective agents tips on reaching their goal.

It is a fantastic, concise article which every aspiring AFL Agent should read.

A few highlights include:

– Running an AFL Agency requires about 30 or 40 players earning $200,000+ to make a profit.

– Unless a prospect has the potential to play over 100 games, they won’t provide any value to the agency.

– Agents take 3 per cent of performance contracts, 15 per cent of media contracts and 20 per cent of marketing contracts.

– Ricky likes to approach the club before they approach him.

Ricky consistently thinks of innovative ideas in the industry, and this is best highlighted by his recently introduced online Sports Agent course.

‘How To Be A Sports Agent’ is an eight-week online course facilitated by Ricky himself, which covers topics such as Contract Negotiation, Endorsements and Crisis Management. Upon completion, graduates receive a personal letter of recommendation from Ricky.

The course costs about $1200 and spaces are limited.

With a clear view of providing excellent representation and a sound knowledge of the game, it sounds like Ricky will be involved in the industry for many more years.

– Chris Lesley

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