Sports Law

Princeton Sports Symposium

On December 4, just days before my Fall 2L finals begin, I will be traveling to Princeton, New Jersey with my roommate, who also happens to be Treasurer of the Entertainment and Sports Law Society at the University of Florida.  Speaking of which, check out what we have put up thus far for our big symposium coming up in January 2009.  I suggest you make it to UF for the event!  Anyway, back to the event under discussion.  I post various symposium information on this site throughout the year, but rarely attend any of them.  While they are all fantastic events with great speakers, my schedule and finances prevent me from making a presence at all of them.  That being said, I could not miss an opportunity to go to Princeton’s symposium this year.  Check out the information below.  If you will be in attendance, reach out to me beforehand and make sure to say hi in Jersey.

What: 2008 Princeton Sports Symposium presented by Leverage Agency

Where: Friend Center on campus (see picture)

When: December 5 from 12:00pm to 6:00pm

Overview: This half-day event will feature a keynote conversation with Mark Shapiro ‘89, executive vice president and general manager of the Cleveland Indians and his father Ronald M. Shapiro, co-founder and chairman of the Shapiro Negotiations Institute. Mark played four years of football for Princeton University and graduated with a degree in history. He was named to the elite Forty Under 40 by the SportsBusiness Journal recognizing the top 40 sports executives under the age of 40, and he was named twice General Manager of the Year by The Sporting News.  Ron is considered one of baseball’s most respected agent-attorneys representing more Hall of Famers than any other agent, and The Sporting News named him as one of the 100 most powerful people in sports. He is also a bestselling author and civic leader.

The keynote conversation is followed by seven panel discussions. Panel topics include: The Olympic Games, Sports Marketing and Sponsorships, Sports Media and Technology, Athlete Marketing and Representation as well as Professional Sports and College Sports.

The numbers:

  • 46 speakers and moderators
  • 24 Chairmen, Chief Executive Officers, Managing Directors, Partners, Presidents and Principals
  • 12 SportsBusiness Journal Forty Under 40 Award Winners
  • 9 Senior Vice Presidents and Executive Vice Presidents
  • 8 Princeton University alumni
  • 2 Chief Marketing Officers
  • 2 Olympic Gold Medalists
  • 1 Commissioner
  • 1 Current Princeton University student
  • Professionals from the Breeders’ Cup Limited, Canadian Football League, Cleveland Indians, Comcast SportsNet, CNBC, ESPN, IMG, Ladies Professional Golf Association, National Basketball Association, National Collegiate Athletic Association, Proskauer Rose, Sports Illustrated, USA Boxing and many other organizations

Speakers include:

  • Greg Avioli, President and Chief Executive Officer, Breeders’ Cup Limited
  • Bob Basche, Chairman, Millsport
  • Jordan Bazant, Founder and Principal, The Agency
  • David Birnbaum, Chairman and Chief Executive Officer, TAKKLE
  • Ken Brenner ‘89, Founder and Chief Executive Officer, Legacy Direct Inc.
  • Susan Briglia, Vice President, Branded Content, Collegiate Images LLC
  • Zak Brown, Founder and Chief Executive Officer, Just Marketing International
  • Kathryn Carter, Executive Vice President, Soccer United Marketing
  • Mark Cohon, Commissioner, Canadian Football League
  • Pat Coyle, President, Coyle Media Inc.
  • Joey Cheek ‘11, U.S. Speed Skater and Olympic Gold Medalist
  • Donald L. Dell, Group President, Television, Tennis & Events, Blue Entertainment Sports Television
  • David L. Dunn, Chief Executive Officer, Athletes First
  • Melanie Dyer, Manager, National Media, KFC, Yum! Brands Inc.
  • Robert E. Freeman ‘90, Partner, Proskauer Rose LLP
  • Paul Harris ‘54, Senior Advisor, Axcess Sports & Entertainment and Member, Board of Directors, Princeton Varsity Club
  • Wally Hayward, Chairman and Chief Executive Officer, Relay Worldwide Inc.
  • Christopher Heck, Senior Vice President, Team Business Operations, National Basketball Association
  • Steve Hellmuth ‘74, Executive Vice President, Operations and Technology, NBA Entertainment
  • Priscilla Ho, Founder and Managing Director, Prescient Marketing Ltd.
  • Barry Hyde, Chief Marketing Officer, United States Golf Association
  • Gary Jacobus, Managing Director, Corporate Partnerships, United States Tennis Association
  • Terry Lefton, Editor-at-Large, SportsBusiness Journal and SportsBusiness Daily
  • Caroline Lind ‘06, U.S. Rower and Olympic Gold Medalist
  • Jon D. Litner, President, Comcast SportsNet
  • Burke Magnus, Senior Vice President, College Sports Programming, ESPN
  • Dan Mannix, President and Chief Executive Officer, LeadDog Marketing Group
  • Patrick McGee, President, ProVentures
  • Hagos Mehreteab ‘99, President and Co-Founder, yoonew Inc.
  • Jim Millman, Chief Executive Officer, USA Boxing
  • Ronald P. Mitchell, Chief Executive Officer and Co-Founder, Gotta Mentor
  • Doug Perlman, President, Accrue SEV Advisors, Accrue Sports and Entertainment Ventures
  • Rob Prazmark, President and Chief Executive Officer, 21 Sports & Entertainment Marketing Group Inc.
  • Bill Rasmussen, Founding Partner, College Fanz Sports Network
  • Darren Rovell, Sport Business Reporter, CNBC
  • Chris Russo, Chairman and Chief Executive Officer, Fantasy Sports Ventures Inc.
  • Greg Shaheen (tentative), Senior Vice President, Basketball and Business Strategies, National Collegiate Athletic Association
  • Mark Shapiro ‘89, Executive Vice President and General Manager, Cleveland Indians
  • Ronald M. Shapiro, Co-Founder and Chairman, Shapiro Negotiations Institute
  • Kenneth L. Shropshire, David W. Hauck Professor of Legal Studies and Business Ethics, University of Pennsylvania, Wharton School
  • Lee Stacey, Senior Vice President, Sales and Marketing, IMG College
  • Ben Sturner, Founder and Chief Executive Officer, Leverage Agency
  • Bill Susetka, Chief Marketing Officer, Ladies Professional Golf Association
  • Steve S. Tseng, Senior Vice President, IMG Consulting
  • Tom Verducci, Senior Writer, Sports Illustrated
  • Frank Vuono ‘78, Co-Founder and Partner, 16W Marketing LLC

For more information, please contact Jonathan Lea ‘08 at jlea@Princeton.EDU or Anthony Soroka ‘09 at atsoroka@Princeton.EDU.

Cost: Free

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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