Attaching Value To Your Social Media Presence
As of the moment that I am drafting this post, there are 88 sports agents/agencies being followed on The Master Twitter list of sports agents/agencies (if you read this site and you are not yet following this list, you need to get on it!). While there are a few agents on Twitter who are not a part of the list, they are most likely not on it for 1 of 2 reasons:
- They never/rarely send tweets.
- They send over 50 tweets a day, with extremely useless information.
Very few agents fall into either category, yet we know that there are well over 88 people who call themselves agents (and some of the accounts on the list are agency accounts – most likely run by interns).
If you think that it has taken an unreasonable amount of time for agents to embrace Twitter, their adoption of Facebook is even slower. While I do not have a listing of all sports agency Fan Pages (you can find Dynasty’s Fan Page here), I believe that there are less agent/agency Fan Pages than there are agent/agency Twitter accounts.
Agents and agencies are missing out on a great opportunity to spread brand awareness, create relationships with fans of the agencies and their clients, and promote their knowledge on open platforms – all for free. Yes, all of our favorite price. There is no cost to have an active voice on Twitter or Facebook. But there may be a cost to not having an active voice.
If Facebook Fans are worth $3.60 a piece, as discussed in this Mashable article, then sports agencies without a presence on Facebook are missing out on potential income. Does the post have any credence in our industry, though? Perhaps, as people who Fan a sports agency’s page are most likely people who will find the content relevant. It’s not like Fan-ing a generic brand like Taco Bell or KFC.
The CEO of the company that ran the study is quoted as saying, “It’s no longer an option, it’s a necessity,” when discussing the importance of brands to have a strong Facebook presence.
Personally, I don’t like trying to assign a value to each Fan. Whether it be $3.60, $1.00, or $7.00, there is value added to having your brand prominently displayed on Facebook. And whether you believe it or not, your clients will end up benefiting from the increased exposure, as well.