A couple of weeks ago I wrote about Mark Steinberg leaving IMG before the natural end of his employment with the company (the New York Post says Steinberg was fired). Steinberg had been Director of Global Golf Business at IMG. Upon his exit, many wondered whether Tiger Woods would leave IMG with Steinberg, who has represented Woods for most of his career. According to Woods’ recent Tweet, he will be sticking with Steinberg.
I have not read anything regarding whether Annika Sorenstam will also continue to be represented by Steinberg, leaving IMG for wherever Steinberg goes. Further, I have not yet been informed as to whether Steinberg will set up his own practice or join an existing agency. It would be a very interesting play for Steinberg to sign with Creative Artists Agency (CAA). The company recently hired Peter Bevacqua, who had been Chief Business Officer at the United States Golf Association (USGA). Bevacqua was hired by CAA to develop new business for CAA’s Golf Division. Hiring Mark Steinberg would be a very good start.