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Agency Spotlight: mgmt one

While the agency de jour is currently Excel Sports Management after recently bringing in Casey Close and Victor Menocal to run its new baseball division and Mark Steinberg to head up its golf division, there is another agency that is quietly putting together a variety of pieces in an effort to make a big splash.  The name of the agency is mgmt one and has quite a collection of superstars heading up its various divisions.

mgmt one is a full service sports and entertainment agency (it prefers to be recognized as a premier lifestyle management company) with offices in New York, Cincinnati, and Los Angeles.  The company’s website, which is currently only a video (albeit an impressive video), displays pictures of a plethora of clients, including Allan Houston, Ken Griffey Jr, Rasheed Wallace, Donte Greene, Andre Smith, Brandon Banks, Chinedum Ndukwe, Frostee Rucker, Tyrese, Eva Pigford, Deborah Cox, Mike Epps, Ciara, and more.  mgmt one’s services also include digital publishing, lifestyle and wealth management, and even insurance.  The pervading slogan throughout is, “This is our DNA.”

mgmt one’s Chairman is James M. Gould, who has more than 25 years of experience in the corporate investment, real estate, sports, and entertainment industries.  He also has roughly 20 years of experience as a founder and Managing Partner of The Walnut Group, a private equity fund, and was a founding member of the now defunct United State Football League.

The company’s Vice Chairman is Brad Tilford, who also serves as the chairman of The Blackwave Group, which has properties in entertainment, sports, marketing, online media, and business-to-business consulting.  Prior to Blackwave Group, Tilford was a founding partner of Blue Equity Sports Television (BEST), which was eventually sold to
Lagardère Unlimited.

The COO/Senior Vice President is Bill Strickland, who is known for his experience in representing professional basketball players.  Strickland was President at BEST for 3.5 years, but also ran his own company, served as President of the Basketball Division at IMG, and was once Chief Operating Officer of ProServ’s Team Sports Division.

The President of the Baseball Division is Brian Goldberg, who represented Ken Griffey, Jr. for his entire 23-year career.  Kim Grillier is the President of the Basketball Division.  Grillier also used to work at BEST.  Jory Zola is the Vice President in the Hockey Division.  He is a young, bright agent who recently merged his start-up firm with mgmt one.  And there are others involved in the company, but you get the point – this looks like it has a lot of potential based on the names involved.

There is one common thread between many of the people working at mgmt one – they have worked with one another in some fashion, particularly at BEST.  As this group becomes more unified and begins to recruit more clientele, I will be sure to share its successes on Sports Agent Blog.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.