Categories
Headline NBA Players Sports Law

Michael Beasley v. Joel Bell, Inc. Exposes Dark Side Of Youth Basketball Recruiting

Michael Beasley of the Minnesota Timberwolves is currently a client of Jeff Schwartz at Excel Sports Management, but that was not always the case.  Prior to hiring Schwartz, Beasley had been represented for team contract negotiations and off-court marketing deals by Joel Bell of Bell Sports, Inc.

When Beasley left Bell Sports, Inc., the company filed a lawsuit against the NBA player based on his non-payment of commissions stemming from a marketing deal with Adidas that Bell Sports believed it was owed.  Bell Sports claimed that it was owed its 20% commission, because the company supposedly negotiated most of the deal with Adidas prior to Beasley’s split.  A marketing agreement dated March 26, 2008 between Bell Sports and Beasley stipulates that Beasley agrees to pay Bell Sports 20% “pursuant to any agreement, arrangement, or association…on which negotiations substantially commenced during the term of this Agreement…”  However, the marketing agreement attached to Bell Sports’ Complaint is not signed or dated by Beasley.  Further, it is poorly drafted in general (Bell Sports could certainly use my services to draft a better marketing agreement for future use…but I digress).

Beasley lawyered up and responded to Bell Sports’ Complaint with his own Counterclaim.  In Paragraph 24 of his Counterclaim, Beasley states, “On information and belief, in addition to funneling money to Beasley’s mother, [Bell Sports, Inc.] paid money to Malone “on the side” or “under the table,” in exchange for Malone, at least attempting to manipulate, NBA prospects like Beasley, but typically far less-talented than Beasley, into signing an agency agreement with [Bell Sports, Inc.].”  Malone is Herman C. Malone a/k/a Curtis Malone, co-founder and operator of the Amateur Athletic Union (AAU) DC Assault.  The team is based in the Washington D.C. area.

Count Five (of Eight) of Beasley’s Counterclaim is for Civil Conspiracy.  Beasley claims that Bell Sports violated NCAA rules, the Uniform Athlete Agents Act (UAAA), and the Sports Agent Responsibility and Trust Act of 2004 (SPARTA) based on the financial benefits it provided to Beasley while he retained student-athlete eligibility.  Beasley also named Malone as a third-party Defendant, and filed a separate Six Count Complaint against the co-founder of the AAU team.  Claims include that Malone funneled money to Beasley’s mother from Bell Sports and also violated NCAA, NBPA, UAAA, and SPARTA rules.  Paragraph 51 of the Complaint against Malone reads, “In summary, Third-Party Defendant, in concert with [Bell Sports, Inc.] corrupted every mechanism of honest guidance Beasley had in his life to assist him to pursue the best NBA agent available, which seriously deprived Beasley, both economically and otherwise.”

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.