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Op-Ed: Two-Minute Drill

The following op-ed was submitted by sports agent Eugene T. Lee.  Mr. Lee is President/CEO – ETL Associates, Inc. and may found on Twitter – @EugeneTLee.

Ray Rice. Photo Credit: Evan Habeeb-USA TODAY Sports.
Ray Rice. Photo Credit: Evan Habeeb-USA TODAY Sports.

A high-profile sports figure’s fall from grace is nothing new in our society.  Iconic athletes such as Tiger Woods, Lance Armstrong and Michael Vick have all experienced precipitous falls from the very pedestals on which they once stood – Woods for his infidelities, Armstrong for his rampant doping and adamant denials and Vick for his inhumane treatment of man’s best friend.  The common thread among these various scandals was a betrayal of public trust.  It is the same sense of betrayal that has lied at the heart of the Ray Rice controversy – to see this model citizen of Baltimore, a man so beloved and respected in the community, commit this graphic, deplorable act.

There was a troubling disconnect between the Ray Rice the general public knew and the person in that elevator who committed such a heinous act.  Who was the real Ray Rice?  The beloved champion of charitable and community causes?  Or the vicious perpetrator who struck and knocked out his fiancée?

With the retirement of Ray Lewis, Ray Rice had become the face of the Baltimore Ravens.  He was beloved and extremely active in the community and regularly attended charitable events.  He hosted an annual football camp for disadvantaged kids and, in an ironic twist of fate, dressed up once as Santa Claus at an event hosted by the House of Ruth, a Baltimore shelter for victims of domestic violence.

In general, we are a forgiving society.  If there is genuine remorse and, more importantly, active efforts to become an ambassador against the very crime that the perpetrator once committed, then there is always a chance for redemption.  Despite the reprehensible nature of the crime, what Ray Rice has working for him are the countless hours he invested and gave of himself to make a difference in the community prior to the incident.  In order to regain public trust, Ray Rice will need to exhibit genuine remorse and actions and words that are consistent with that remorse.  He will need to become actively involved in the fight against domestic violence as a high-profile spokesperson to educate players and the general public on the dangers of domestic violence – to use his horrible mistake as a catalyst for change in our society.  Then, and only then, will Ray Rice have a chance to redeem himself in the public eye as a good man who made a terrible mistake, but who is using his own experience to combat the very evil that caused him to fall.

The reality is even if Ray Rice does all the right things and works tirelessly to regain public trust, he may never sign another NFL player contract again given the public relations nightmare that would ultimately ensue.  However, even if Ray Rice never plays another down in the NFL, should he choose to use his own example to educate and prevent other players and members of the general public from committing the same atrocity, he will have had more of an impact in the lives of countless individuals than if he had enjoyed a Hall of Fame career.  There is still time on the clock.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.