Per a pair of Tweets by SBJ’s Daniel Kaplan, tennis star Andy Murray will be making some changes in his business team. The prominent change will be his dropping of Lagardere as his marketing agent. He will now turn to his own agency, 77, for his marketing representation.
Murray and his manager, Simon Fuller, set up the management company in 2013. The name, 77, was inspired by the 77-year wait for a British men’s singles champion at Wimbledon and was intended to look after Murray and his brother Jamie’s interests on and off the court.
Murray leaves Lagardere after the October firing of Head of Tennis, John Tobias. In the past year, Lagardere lost two high-profile tennis players in Victoria Axarenka and Eugenie Bouchard, with each going to WME-IMG. Murray was one of Tobias’ direct clients, so his firing may have prompted the move. Additionally, Gawain Davies, who helped handle Murray’s business at Lagardere, will be joining 77 as well.
Murray’s current sponsorship deals include Under Armour, Head, and Swiss watch manufacturer Rado. According to Daniel Kaplan, a new deal with Jaguar could be in the works.