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Early $ for Leinart

Extra Large Super Bowl

I was a little disappointed with the quality of the commercials in this year’s Super Bowl. I may have some of a bias because I was mad about my proposition bet with my friends that I lost (I said that the first commercial after the kickoff would not be a “drink” commercial…who would’ve guessed it would be a Bud Light commercial…sarcasm).

Anyway, I could not help but notice that Matt Leinart was in two separate commercials during Super Bowl Xtra Large (XL). Correct me if I am wrong. I know for sure that he was in a Desperate Housewives commercial with my man Shaquille O’Neil.

Questions:

  • Where were other star collegiate athletes that will be in this year’s upcoming draft? (Such as the amazing Vincent Young, who should be accumulating huge media bucks)
  • Why was Matt Leinart solicited for 2 different commercials during the Super Bowl as a player who has not even taken one snap in the NFL?
  • What was Leigh Steinberg’s role?

This is a good time to announce that Leigh Steinberg has officially become Leinart’s agent, if you did not already know. Leinart was even present at Steinberg’s big Super Bowl party on Saturday.

Vincent Young’s agent, Major Adams, should take this Super Bowl as a lesson that he needs to start parading his client as much as Leigh Steinberg in order to increase Mr. Young’s talent. It probably doesn’t help that Major Adams has only negotiated one NFL contract in his life.

[tags]leinart, young, matt leinart, vincent young, major adams, leigh steinberg, nfl, superbowl, commercials, xl, desperate housewives[/tags]

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “Early $ for Leinart”

It probably helps that Matt Leinart is by far and away the most recognizable of the Big 3 (VYoung and RBush the others). Leinart has had one year as reigning Heisman winner, plus he is one of the premier celebs in the LA area (e.g. Nick Lachey moved in with Leinart after Nick’s split with Jessica Simpson). Also, Leinart has been rumored to be dating multiple celebraties in the past (I remember hearing Alyssa Milano for one). So I think those are all of the reasons that make Leinart the most marketable although Steinberg definitely helped.

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