Leverage Agency Signs Triple Crown Contender American Pharoah

On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American…

Caroline Wozniacki Signs Endorsement Deal With Chocolatier Godiva

In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of…

Rory McIlroy Settles With Horizon To The Tune Of $25 Million

Rory McIlroy spent a total of 42 seconds in court on Tuesday. This was to inform the judge that Horizon and himself were “narrowing the issues” surrounding their case over unpaid commissions. The court was adjourned. On Wednesday, the counsel for McIlroy informed the court that both sides had reached an agreement. A case that…

Rory McIlroy’s Case Against Former Agency Set For Court

Sports Agent Blog first reported on Rory McIlroy’s lawsuit against his former management company Horizon in October 2013. Since then, the case has largely played out in public, with McIlroy stating a need to take time off from the course to focus on mounting his case. Finally, a court date of February 10th has been…

On To The Next One: Lewis Hamilton

William Morris Endeavor (WME) landed a massive coup this week with the signing of Formula 1 champion Lewis Hamilton. He was previously managed by Simon Fuller at XIX Management. Lewis’ contract with XIX ended last month and he decided not to renew. Hamilton has one year remaining on his 3 year, £51 million contract with…

For Genie Bouchard, IMG Is The Most Fashionable Fit

Early Wednesday morning the worst kept secret in tennis representation was confirmed: Genie Bouchard had signed with WME/IMG. The newly formed conglomerate will market and manage her globally. This was a position previously held by Lagardere, who she was with until her contract expired in October. Genie had been managed by the French company since…

Global Tennis Connections: The New Force In Tennis Representation

For years, the representation of tennis players has been dominated by the big firms. IMG Tennis, with a list including Novak Djokovic and Maria Sharapova, represents over 140 tennis clients. French company Lagardere’s long list includes Caroline Wozniacki and John Isner, while Octagon represents Martina Hingis and Dominika Cibulkova. Enter Global Tennis Connections (GTC). Founded…