Australian Open Champion Li Na To Turn Real Estate Mogul

Li Na (CHN) reacts during her match against Eugenie Bouchard (CAN) on day eleven of the 2014 Australian Open at Melbourne Park. Mandatory Credit: Nicolas Luttiau/Presse Sports via USA TODAY Sports

Li Na’s already enormous endorsement portfolio is about to get bigger. The 31 year-old Chinese tennis star already has deals with Nike, Crown Resorts, Mercedes-Benz and Haagen-Dazs among her 10 endorsement deals. Since Na won the French Open in 2011, her agent Max Eisenbud has wrangled over $42 million worth of endorsements for her. Now…
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The Time For A Tennis Players’ Union Is Now


At the time that I started writing this article, play was suspended on outside courts at the Australian Open. The temperature was over 40ºC. It reached this level over the past few days, but only now has the tournament decided to stop play. Over the first 3 days of the tournament several players experienced distress…
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Luke Donald Moves From IMG Worldwide To Lagardère


Lagardère Unlimted announced on Monday that it has added three golfers to its already burgeoning roster, including former world No. 1 Luke Donald. He moves to Lagardère after his deal with IMG Worldwide expired at the end of the last year. Donald had a stellar 2011 season, where he rose to No. 1 in the…
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A Preview Of Athlete Representation In 2014

Robinson Cano teaming up with Jay-Z was the story of the week. Credit: Joy R. Absalon-USA TODAY Sports

2013 was a massive year in athlete representation. Jay Z got his first deal done with Robinson Cano signing with the Seattle Mariners. Powerhouse agency IMG officially hit the market, with WME just days ago being announced as the winning bidder, at a price estimated to be around $2.3 billion. What will 2014 bring? Who…
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Roger Federer Officially Launches His Agency

Juan Martin Del Potro (ARG) leaves the court after being defeated by Lleyton Hewitt (AUS) (not pictured) on day five of the 2013 US Open at the Billie Jean King National Tennis Center. Mandatory Credit: Susan Mullane-USA TODAY Sports

Last year it was reported that Roger Federer had left IMG to setup his own representation firm, taking his agent Tony Godsick with him. ‘Team8′ has now officially launched, with the headquarters of the agency to be in Cleveland, Ohio – the same city in which IMG is based. The company has already started making…
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New Clients Vs. New Business


“The day you sign a client is the day you start losing him.” – Donald Draper, Mad Men For the past 10 years I have tried to break into the athlete representation industry. I’ve had a few internships over this time, including working for IMG in their sponsorship division. I’ve also had a brief stint…
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Interview With The Agent: Gordon Reid

Portland Timbers defender Mikael Silvestre is one of many high profile athletes represented by Gordon Reid. Photo Credit: Steve Dykes-USA TODAY Sports

Gordon Reid is a football agent (soccer to Americans) for Premier Sports Management international (PSMi). Having starting in the finance industry, he has now been working in the field for 5 years. PSMi represents both players and coaches, but that’s not the only business they do. They are also working on behalf of football clubs…
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Australian Football League Players Association Launches Agent Course


The Australian Football League Player’s Association (AFLPA) has launched a new program aimed at educating future AFL agents. The Executive Certificate (Player Agents) is a course which runs for 6 weeks covering areas including Crisis Management, Talent Identification and Player Development. Realizing the majority of those interested would be full time workers, the course will…
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Neymar’s Transfer Highlights Cloudy World Of Third Party Ownership

LONDON, ENGLAND - MARCH 27:  Neymar of Brazil on the ball during the International friendly match between Brazil and Scotland at Emirates Stadium on March 27, 2011 in London, England.  (Photo by Jamie McDonald/Getty Images) *** Local Caption *** Neymar

Soccer star Neymar, the most marketable athlete in the world, has just transferred to European powerhouse Barcelona. The 21 year-old has left Brazilian based club Santos in a reported €57m deal. Though the move is not so clear cut. A common practice for soccer players in Brazil is the selling of their economic rights. This…
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Most Marketable…Agency?


Earlier this week SportsPro released its list of the World’s Top 50 Most Marketable Athletes. The list was created based on an athlete’s marketability over the next three years, using parameters including age, value for money and crossover appeal. Brazilian soccer player Neymar topped the list. It’s not only the athletes who can lay claim…
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