On Monday SportsPro Magazine released its annual list of the most marketable athletes on the planet. Athletes are judged on their marketability over the next three years, with criteria that includes age, home country awareness and crossover appeal. Formula 1 driver Lewis Hamilton topped this year’s list. The list raises the question, which company manages the […]
It was announced earlier this week that a super group of attorneys have formed a practice that will largely represent the rights of professional athletes. Michael Hausfeld and his firm Hausfeld LLP will work with Boies, Schiller & Flexner LLP to form the yet to be named practice. Michael Hausfeld’s body of work is extensive. […]
Up and coming golfer Andrew Parr has taken a unique approach to funding his year on tour. The 31 year old, who is currently ranked 1481 in the world, turned to crowdfunding. Parr was on his way to making the PGA Tour early in his career, competing well at lower levels. Then, at the mere […]
Blake Lawrence is co-founder and CEO of opendorse, an online platform that connects companies with athletes. I had an opportunity recently to talk to him about the company, and how he got his start in the industry. How did you get into the industry? I’ve been around sports my entire life. I joined the Nebraska […]
Kelly Slater has announced that he will end his association with clothing brand Quiksilver. The 42 year old surfer had been with the company for over 23 years. Slater has decided that the time is right for him to set up his own brand that, in his words, “combines my love of clean living, responsibility […]
The NBA, like the Australian Football League (AFL), operates on a salary cap. In both leagues, contracts are guaranteed, meaning if you sign a player for 5 years you are liable for the full compensation for that time. A lot of NBA teams use the latter end of large contracts to their advantage, whereas their […]
News broke pretty early of the impending transfer of Jermain Defoe to Toronto FC, with media outlets reporting on the move in December. However, the wheels were in motion for the major moves of Michael Bradley and Jermain much much earlier. Tim Leiweke, CEO of Maple Leaf Sports and Entertainment (MLSE), had a vision when […]
Li Na’s already enormous endorsement portfolio is about to get bigger. The 31 year-old Chinese tennis star already has deals with Nike, Crown Resorts, Mercedes-Benz and Haagen-Dazs among her 10 endorsement deals. Since Na won the French Open in 2011, her agent Max Eisenbud has wrangled over $42 million worth of endorsements for her. Now […]
At the time that I started writing this article, play was suspended on outside courts at the Australian Open. The temperature was over 40ºC. It reached this level over the past few days, but only now has the tournament decided to stop play. Over the first 3 days of the tournament several players experienced distress […]
Lagardère Unlimted announced on Monday that it has added three golfers to its already burgeoning roster, including former world No. 1 Luke Donald. He moves to Lagardère after his deal with IMG Worldwide expired at the end of the last year. Donald had a stellar 2011 season, where he rose to No. 1 in the […]